Marketing voltijd opleiding
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Opleidingsduur
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Study marketing in Groningen and use the opportunity to specialize in marketing and customer management or marketing analytics and data science.
How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can you process and analyze big datasets to track marketing performance and generate customer insights?
At the Faculty of Economics and Business in Groningen, you can choose between two different Marketing tracks. In both tracks, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. Depending on your interest and career aspirations, you can choose between Marketing Management (MM) and Marketing Analytics and Data Science (MADS).
- Within the MM track, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing. You learn to understand strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world facing major societal challenges.
- Within the MADS track, you will learn how to use advanced statistical techniques to analyze data, both structured and unstructured. You learn how consumers, firms, and society can benefit from data science, but we also discuss the ethical considerations of working with large amounts of data.
Meer over deze opleiding
Uniek aan deze opleiding
- The marketing department in Groningen is home to outstanding (international) researchers and professors with vast experience in the marketing and consultancy field. We also bring industry experts and marketing professionals to show you how the knowledge we teach you in the classroom can make a difference in the real world.
- We believe in responsible marketing and we teach you about financial sustainability, but also about ethical considerations and sustainability. In the Marketing Management track in Groningen, we cover topics such as societal and consumer well-being, growing demand and the effect on environmental sustainability, and socially responsible campaigns and initiatives.
- We take a unique approach in Groningen in that we cover both data engineering and data science aspects in our programme. We teach you how to effectively collect data because this sets a solid foundation for data processing and analysis. Gaining competencies in both data collection and data processing will allow you to succeed in the data-driven marketing landscape. What's more, we emphasize the ethical aspect when handling data to prepare you for a future career as a responsible marketer.
- Be part of a programme that fuses advanced academic theory and practice, learning from international lecturers with consultancy experience, and international practitioners who provide hands-on experience with real-life cases. Tap into the College Tour, an extracurricular event through which you will engage with 1 or 2 companies, meet people in different roles, and engage with them directly.
- Focus on services instead of goods, and on how humans interact with technology, in the Managing Customer Experience course – a unique feature of this programme.
- Take a Double Degree programme and earn two Master's degrees in just two years by studying in Groningen and at a top university abroad - Münster University in Germany, Fudan University in China, or Oslo Business School in Norway.
- Develop analytical and critical thinking skills by working on research assignments using big data from companies. This is another aspect of the programme that is unique in the Netherlands.
- The programme has a very active community, MARUG, which is run by students for students. With over 1400 members, there is an activity for everyone from socials to get to know your classmates to career activities where you can meet your future employer.
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Studiebegeleiding
Soortgelijke studies
Verhalen uit de opleiding
Toelatingseisen Marketing
Meer over toelating
Toelatingseisen
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/feb/apply-msc. Not meeting the pre-education requirements for direct entry? Please read more about our Pre-Master programmes: https://www.rug.nl/feb/premaster
overige toelatingseisen
The information about entry requirements is an indication of your admissibility. Every application will be reviewed individually by the Admissions board so the admission decision may differ from the indication in this table.
Vakkenrooster
Aansluitende masteropleidingen
instelling | opleiding | instroomeisen |
---|---|---|
RUG | DDM Sustainable Urban and Regional Development double degree | geen aanvullende eisen |
Erasmus | History | geen aanvullende eisen |
RUG | Journalism (English taught) | geen aanvullende eisen |
NHL Stenden | Master Health Innovation | geen aanvullende eisen |
NHL Stenden | Master Health Innovation part-time | geen aanvullende eisen |
Nyenrode | Master of Science in Management (full-time) | geen aanvullende eisen |
RUG | Midden-Oostenstudies | geen aanvullende eisen |
NHL Stenden | Strategische Communicatie | geen aanvullende eisen |
Radboud Universiteit | + 60 EC pre-master | |
Avans | Animation - Master | + aanv. eisen |
RUG | Archaeology research | + aanv. eisen |
Maastricht University | Business Intelligence and Smart Services | + aanv. eisen |
Radboud Universiteit | Communicatiewetenschap | + 60 EC pre-master |
RUG | Datafication and Digital Literacy | + 30 EC pre-master |
RUG | DDM Urban Planning, Environment and Infrastructure double degree | + aanv. eisen |
RUG | DDM Urban Planning, Society and Sustainability | + aanv. eisen |
RUG | Deafblindness | + 60 EC pre-master |
RUG | Deafblindness part-time | + 60 EC pre-master |
Avans | Ecology Futures - Master uitstroomprofiel | + aanv. eisen |
Maastricht University | Econometrics and Operations Research | + aanv. eisen |
Maastricht University | Economic and Financial Research (research) | + aanv. eisen |
Maastricht University | Economics | + aanv. eisen |
Maastricht University | Economics and Strategy in Emerging Markets | + aanv. eisen |
RUG | Ethics of Education: History, Pedagogy and Critical Sociology | + aanv. eisen |
RUG | Ethics of Education: History, Pedagogy and Critical Sociology part-time | + aanv. eisen |
Radboud Universiteit | Filosofie | + 60 EC pre-master |
Maastricht University | Financial Economics | + aanv. eisen |
Avans | Health by Design - Master uitstroomprofiel | + aanv. eisen |
Maastricht University | Human Decision Science | + aanv. eisen |
Maastricht University | International Business | + aanv. eisen |
Maastricht University | International Business part-time | + aanv. eisen |
RUG | Journalistiek (NL) | + aanv. eisen |
Radboud Universiteit | Kunstbeleid en Kunstbedrijf | + 60 EC pre-master |
Radboud Universiteit | Kunstgeschiedenis | + 60 EC pre-master |
Maastricht University | Learning and Development in Organisations | + aanv. eisen |
Radboud Universiteit | Literair bedrijf | + 60 EC pre-master |
NHL Stenden | Master Pedagogiek part-time | + aanv. eisen |
Avans | Materials & Energy Transition - Master | + aanv. eisen |
RUG | Media Creation and Innovation | + 30 EC pre-master |
RUG | Mediastudies | + 60 EC pre-master |
Radboud Universiteit | Onderwijswetenschappen | + 60 EC pre-master |
Erasmus | Parttime Master in Management part-time | + aanv. eisen |
Radboud Universiteit | Pedagogische Wetenschappen | + 60 EC pre-master |
Avans | Situated Design - Master uitstroomprofiel | + aanv. eisen |
RUG | Social Media and Society | + 30 EC pre-master |
NHL Stenden | Social Work | + aanv. eisen |
RUG | Sociologie | + 60 EC pre-master |
Radboud Universiteit | Sociologie | + 60 EC pre-master |
Avans | Visual Arts and Post-Contemporary Practice - Master uitstroomprofiel | + aanv. eisen |
RUG | Youth 0-21 Society and Policy | + aanv. eisen |
RUG | Youth 0-21 Society and Policy part-time | + aanv. eisen |