bachelors . nl

Marketing  voltijd opleiding

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Study marketing in Groningen and use the opportunity to specialize in marketing and customer management or marketing analytics and data science.

How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can you process and analyze big datasets to track marketing performance and generate customer insights?

At the Faculty of Economics and Business in Groningen, you can choose between two different Marketing tracks. In both tracks, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. Depending on your interest and career aspirations, you can choose between Marketing Management (MM) and Marketing Analytics and Data Science (MADS).

  • Within the MM track, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing. You learn to understand strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world facing major societal challenges.
  • Within the MADS track, you will learn how to use advanced statistical techniques to analyze data, both structured and unstructured. You learn how consumers, firms, and society can benefit from data science, but we also discuss the ethical considerations of working with large amounts of data.



Bronnen:
• Rijksuniversiteit Groningen
• studieData — #6214
DUO open data croho 60048
doorstroommatrix.nl

Meer over deze opleiding

Uniek aan deze opleiding

  • The marketing department in Groningen is home to outstanding (international) researchers and professors with vast experience in the marketing and consultancy field. We also bring industry experts and marketing professionals to show you how the knowledge we teach you in the classroom can make a difference in the real world.


  • We believe in responsible marketing and we teach you about financial sustainability, but also about ethical considerations and sustainability. In the Marketing Management track in Groningen, we cover topics such as societal and consumer well-being, growing demand and the effect on environmental sustainability, and socially responsible campaigns and initiatives.
  • We take a unique approach in Groningen in that we cover both data engineering and data science aspects in our programme. We teach you how to effectively collect data because this sets a solid foundation for data processing and analysis. Gaining competencies in both data collection and data processing will allow you to succeed in the data-driven marketing landscape. What's more, we emphasize the ethical aspect when handling data to prepare you for a future career as a responsible marketer.
  • Be part of a programme that fuses advanced academic theory and practice, learning from international lecturers with consultancy experience, and international practitioners who provide hands-on experience with real-life cases. Tap into the College Tour, an extracurricular event through which you will engage with 1 or 2 companies, meet people in different roles, and engage with them directly.
  • Focus on services instead of goods, and on how humans interact with technology, in the Managing Customer Experience course – a unique feature of this programme.
  • Take a Double Degree programme and earn two Master's degrees in just two years by studying in Groningen and at a top university abroad - Münster University in Germany, Fudan University in China, or Oslo Business School in Norway.
  • Develop analytical and critical thinking skills by working on research assignments using big data from companies. This is another aspect of the programme that is unique in the Netherlands.
  • The programme has a very active community, MARUG, which is run by students for students. With over 1400 members, there is an activity for everyone from socials to get to know your classmates to career activities where you can meet your future employer.
  • The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.

Studiebegeleiding

Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.

Curriculum - opbouw van de opleiding

Jaar 1

You will follow high-level research-based Marketing Management or Marketing Analytics and Data Science courses through which you learn to generate customer insights and serve the market accordingly. In both profiles, you have specific mandatory courses and courses chosen from a list of electives. You can read more about the content on the Marketing Management (MM) and Marketing Analytics and Data Science (MADS) pages.

Both tracks are rounded off with a 20 ECTS Master's thesis.

Soortgelijke studies

1 / 7
Rijksuniversiteit Groningen
Marketing
Groningen
€ 514/maandgem. kamerhuur Groningen in 2023
deze opleiding
2 / 7
Rijksuniversiteit Groningen
DDM Marketing & Finance
Groningen
€ 514/maandgem. kamerhuur Groningen in 2023
bekijk ..
3 / 7
Rijksuniversiteit Groningen
DDM Marketing & Information Systems
Groningen
€ 514/maandgem. kamerhuur Groningen in 2023
bekijk ..
4 / 7
Rijksuniversiteit Groningen
DDM Strategic Marketing Intelligence
Groningen
€ 514/maandgem. kamerhuur Groningen in 2023
bekijk ..
5 / 7
Vrije Universiteit Amsterdam
Marketing
AMSTERDAM
€ 697/maandgem. kamerhuur AMSTERDAM in 2023
bekijk ..
6 / 7
Rijksuniversiteit Groningen
MSc Marketing - Marketing Analytics and Data Science
Groningen
€ 514/maandgem. kamerhuur Groningen in 2023
bekijk ..
7 / 7
Rijksuniversiteit Groningen
MSc Marketing - Marketing Management
Groningen
€ 514/maandgem. kamerhuur Groningen in 2023
bekijk ..

Verhalen uit de opleiding

Rixt Altenburg

Alumni testimonial - MSc Marketing


Frans Kramer

Alumni testimonial - MSc Marketing


Ronnie van Niewenhoven

Alumni testimonial - MSc Marketing


Martin Grebhahn

Alumni testimonial - MSc Marketing Analytics and Data Science profile (previously Marketing Intelligence)


Yory Wollerich

Alumni testimonial - MSc Marketing Analytics and Data Science profile (previously Marketing Intelligence)


Hans Zijlstra

Alumni testimonial


Janine Voerman

Alumni testimonial - MSc Marketing - Marketing Management


Toelatingseisen Marketing

Meer over toelating

Toelatingseisen

    vooropleiding
    To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business. To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/feb/apply-msc. Not meeting the pre-education requirements for direct entry? Please read more about our Pre-Master programmes: https://www.rug.nl/feb/premaster

    overige toelatingseisen
    The information about entry requirements is an indication of your admissibility. Every application will be reviewed individually by the Admissions board so the admission decision may differ from the indication in this table.

    Vakkenrooster

    periode
    1e jaar1234
    MADS - Statistical Learning in Marketing
    5 EC
    MADS - Companies, Brands, and Consumers
    5 EC
    MADS - Data Engineering for MADS
    5 EC
    MM - Electives A
    A few examples are: Building Brands for Impact; Marketing and Consumer Well-being; Managing Customer Experience and Value; Marketing Communication. The full list of electives can be found on Ocasys.
    15 EC
    MM - Electives B
    A few examples are: Business Ethics; Foreign Market Entry Strategies; Strategic Collaboration in Healthcare; Digital Marketing Intelligence; Behavioural Finance; Challenges in Healthcare. The full list of electives can be found on Ocasys.
    10 EC
    MADS - Elective
    A few exampels are: Business Ethics; Econometric Methods; Business Research and Consulting; Supply Chain Optimization; Business Research and Consulting; Strategic Supply Chain Management. The full list of electives can be found on Ocasys.
    5 EC
    MM - Marketing Research Methods
    5 EC
    MM - Strategic Marketing
    5 EC
    MM - Consumer Psychology
    5 EC
    MADS - Data Science Methods for MADS
    5 EC
    MADS - Market Models keuzevak
    5 EC
    MADS - Retail Marketing: Strategy and Analytics keuzevak
    5 EC
    MM - Master's Thesis
    20 EC
    MADS - Master's Thesis
    20 EC
    MADS - Managing Customer Experience and Value keuzevak
    5 EC
    MADS - Digital Marketing Intelligence keuzevak
    5 EC
    MADS - B2B Marketing keuzevak
    5 EC
    MADS - Customer Models keuzevak
    5 EC

    Na deze opleiding

    Waar word je voor opgeleid

    As an MSc Marketing Management graduate, you have a wide range of promising career prospects across various industries. You can work in consultancy and be responsible for developing and executing strategies to build and maintain strong brand identities. If you are interested in the retail world, you can oversee the development, marketing, and performance of specific brands, products or product lines. Digital marketing and advertising are also popular fields in which our alumni work.

    As an MSc Marketing Analytics and Data Science graduate, you will be able to take up positions such as data analyst at a research or consultancy company, business intelligence specialist, marketing automation consultant, or database marketeer. You will be responsible for bridging the gap between data and marketing strategies. Our alumni help marketing teams make data-driven decisions, optimize campaigns, enhance customer experiences, and ultimately achieve better results in terms of customer engagement and revenue generation.

    Mogelijke beroepen

    • Business analyst
    • Client technology lead
    • Marketing data advisor
    • Data and analytics consultant
    • Business intelligence developer
    • Marketing researcher
    • Data scientist
    • Brand and product manager
    • Customer relationship manager
    • Marketing strategy consultant
    • Advertising manager
    • International marketing manager
    • Researcher at university (Research Master and PhD programmes)
    • Data analyst

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