Marketing

specialisatie Double Degree Marketing and Information Systems

2 year Double Degree programme in Groningen and Münster

specialisatie Double Degree Marketing and Finance

2 year Double Degree programme in Groningen and Münster

specialisatie Double Degree Master China and the World Economy

2 year Double Degree programme in Groningen and Fudan

specialisatie Double Degree Strategic Marketing Intelligence

2 year Double Degree programme in Groningen and Oslo

profiel Marketing Management (MM)

Marketing Management concentrates on the strategies and methods that companies can use to meet the wishes and requirements of consumers in the relevant market segment(s).

In the MM profile, you will study specific marketing disciples such as branding and new product management, customer management, marketing communications, retailing, and business-to-business marketing.
Upon graduation, MM students will be able to make, implement, monitor and evaluate research-based strategic and tactical marketing decisions.
For this profile, you should take at least three of the six Marketing Management courses. You can also choose up to two courses from other programmes or the MADS profile. After completing this programme, you will receive an MSc in Marketing with a Marketing Management profile.

profiel Marketing Analytics and Data (MADS)

Marketing Analytics and Data profile is about understanding customers and generating customer insights based on advanced data engineering and analytics.

In the MADS profile, you will study methods of retrieving, managing, and analyzing data, including secondary and big data, to track a company's marketing performance and generate new customer insights. The information and insights generated by MADS specialists are used to make research-based strategic and tactical marketing decisions.

For the MADS profile, you must follow the four compulsory courses: 1)Statistical Learning in Marketing, 2) Companies, Brands and Consumers, 3) Data Engineering for MADS and 4) Data Science Methods for MADS. In addition, you choose at least two-course units from the MADS profile, one course unit from the MM profile, and course unit from the other programmes or the MM and MADS profiles. After completing this programme you will receive an MSc in Marketing with a Marketing Analytics and Data Science profile.

Upon graduation, MADS students should be able to collect, retrieve, manage, and analyze data, interpret the results, generate insights, and report conclusions.

specialisatie Digital Business Focus Area

Focus your MSc on Digital Business and gain specialised knowledge in the field. There are two steps to the Digital Business Focus Area-

1. complete two of eight chosen electives 2) write and round off an MSc thesis on a digital business topic

specialisatie Energy Focus Area

Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area-

1. complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic

specialisatie Master Internship

Opportunity to gain work experience by doing an internship in the second semester of your study.

You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the third semester.