Marketing

specialisatie Double Degree Master Marketing and Information Systems (Münster)

2 year Double Degree programme in Groningen and Münster

specialisatie Double Degree Master Marketing and Finance (Münster)

2 year Double Degree programme in Groningen and Münster

specialisatie Double Degree Master Chinese Economy and Finance (Shanghai)

Are you interested in an international career in or involving China?

Study in Shanghai after your FEB Master's programme in Groningen and gain first-hand knowledge and experience of China and the economy, finance and culture.

specialisatie Double Degree Master Strategic Marketing Intelligence (Oslo)

2 year Double Degree programme in Groningen and Oslo

track Marketing Management (MM)

Marketing Management concentrates on the strategies and methods that companies can use to meet the wishes and requirements of consumers in the relevant market segment(s).

In the MM track, you will study specific marketing disciples such as branding and new product management, customer management, marketing communications, retailing, and business-to-business marketing.
Upon graduation, MM students will be able to make, implement, monitor and evaluate research-based strategic and tactical marketing decisions.
For this track, you should take at least three of the six Marketing Management courses. You can also choose up to two courses from other programmes or the MADS track. After completing this programme, you will receive an MSc in Marketing - Marketing Management.

track Marketing Analytics and Data (MADS)

Marketing Analytics and Data track is about understanding customers and generating customer insights based on advanced data engineering and analytics.

In the MADS track, you will study methods of retrieving, managing, and analyzing data, including secondary and big data, to track a company's marketing performance and generate new customer insights. The information and insights generated by MADS specialists are used to make research-based strategic and tactical marketing decisions.

For the MADS track, you must follow the four compulsory courses: 1)Statistical Learning in Marketing, 2) Companies, Brands and Consumers, 3) Data Engineering for MADS and 4) Data Science Methods for MADS. In addition, you choose at least two-course units from the MADS track, one course unit from the MM track, and a course unit from the other programmes or the MM and MADS tracks. After completing this programme you will receive an MSc in Marketing - Marketing Analytics and Data Science.

Upon graduation, MADS students should be able to collect, retrieve, manage, and analyze data, interpret the results, generate insights, and report conclusions.

specialisatie Digital Business Focus Area

Focus your MSc on Digital Business and gain specialised knowledge in the field. There are two steps to the Digital Business Focus Area-

1. complete two of eight chosen electives 2) write and round off an MSc thesis on a digital business topic

specialisatie Energy Focus Area

Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area-

1. complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic

specialisatie Master Internship

Opportunity to gain work experience by doing an internship in the second semester of your study.

You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the third semester.