Marketing
Rijksuniversiteit Groningen

Deze opleiding
! | Deze opleiding communiceert alleen in het Engels. We tonen daarom de Engelstalige opleidingsinformatie. |
locatieGroningen |
diplomaMSc |
typeregulier, 60 EC |
start1 februari, 1 september |
taalvolledig English |
opleidingsduur12 maanden voltijd |
accreditatiesAACSB, NVAO |
croho-code60048 |
numerus fixusnee |
honoursnee |
In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS).
Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.
Within the MADS profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS profile are used as a basis for making research-based strategic and tactical marketing decisions.
Waarom aan de RUG?
Moreover, the programme is internationally accredited, guaranteeing a high-quality education that meets both the AACSB and EQUIS standards, a status that only one percent of business schools worldwide achieve.
Studieprogramma

periode | |||||
MADS - elective(s) B | |||||
MADS - Digital Marketing Intelligence | |||||
MM - elective(s) MSc Mark. Man. A | |||||
MM - elective(s) MSc Mark. Man. B | |||||
MADS - Master's Thesis Marketing | |||||
MADS - Statistical Learning in Marketing | |||||
MADS - Companies, Brands and Consumers | |||||
MADS - Data Engineering for MADS | |||||
MADS - Market Models | |||||
MADS - Data Science Methods for MADS | |||||
MADS - Customer Models | |||||
MADS - elective(s) A | |||||
MM - Master Thesis Marketing | |||||
MM - Marketing Research Methods | |||||
MM - Strategic Marketing | |||||
MM - Consumer Psychology |
specialisaties
specialisatie Double Degree Marketing and Information Systems
2 year Double Degree programme in Groningen and Münster
specialisatie Double Degree Marketing and Finance
2 year Double Degree programme in Groningen and Münster
specialisatie Double Degree Master China and the World Economy
2 year Double Degree programme in Groningen and Fudan
specialisatie Double Degree Strategic Marketing Intelligence
2 year Double Degree programme in Groningen and Oslo
profiel Marketing Management (MM)
Marketing Management concentrates on the strategies and methods that companies can use to meet the wishes and requirements of consumers in the relevant market segment(s).
In the MM profile, you will study specific marketing disciples such as branding and new product management, customer management, marketing communications, retailing, and business-to-business marketing.
Upon graduation, MM students will be able to make, implement, monitor and evaluate research-based strategic and tactical marketing decisions.
For this profile, you should take at least three of the six Marketing Management courses. You can also choose up to two courses from other programmes or the MADS profile. After completing this programme, you will receive an MSc in Marketing with a Marketing Management profile.
profiel Marketing Analytics and Data (MADS)
Marketing Analytics and Data profile is about understanding customers and generating customer insights based on advanced data engineering and analytics.
In the MADS profile, you will study methods of retrieving, managing, and analyzing data, including secondary and big data, to track a company's marketing performance and generate new customer insights. The information and insights generated by MADS specialists are used to make research-based strategic and tactical marketing decisions.
For the MADS profile, you must follow the four compulsory courses: 1)Statistical Learning in Marketing, 2) Companies, Brands and Consumers, 3) Data Engineering for MADS and 4) Data Science Methods for MADS. In addition, you choose at least two-course units from the MADS profile, one course unit from the MM profile, and course unit from the other programmes or the MM and MADS profiles. After completing this programme you will receive an MSc in Marketing with a Marketing Analytics and Data Science profile.
Upon graduation, MADS students should be able to collect, retrieve, manage, and analyze data, interpret the results, generate insights, and report conclusions.
specialisatie Digital Business Focus Area
Focus your MSc on Digital Business and gain specialised knowledge in the field. There are two steps to the Digital Business Focus Area-
- complete two of eight chosen electives 2) write and round off an MSc thesis on a digital business topic
specialisatie Energy Focus Area
Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area-
- complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic
specialisatie Master Internship
Opportunity to gain work experience by doing an internship in the second semester of your study.
You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the third semester.
Onderwijs
taal van onderwijs | 100% en |
---|---|
avondonderwijs | n.v.t. |
afstandsonderwijs | n.v.t. |
study guidance
Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.Toelating en kosten
startmomenten
aanmelding deadline : 15 oktober 2020
wettelijk tarief : € 2168 (€1084 in het eerste jaar)
instellingstarief : € 15200
niet-EU/EER studenten : € 15900
aanmelding deadline : 15 oktober 2021
collegegeld nog niet bekend
aanmelding deadline : 1 mei 2021
wettelijk tarief : € 2168 (€1084 in het eerste jaar)
instellingstarief : € 15200
niet-EU/EER studenten : € 15900
aanmelding deadline : 1 mei 2022
collegegeld nog niet bekend
toelatingseisen
vooropleiding
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.
To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/feb/apply-msc.
studie kosten
bedrag | kostenpost |
---|---|
€ 8000 | levensonderhoudper jaar |
inbegrepen in collegegeld
examination |
registration fee |
estimated monthly costs
bedrag | kostenpost | ||
---|---|---|---|
€ | 303 | kamerhuur in Groningenrond het landelijk gemiddelde | |
€ | 22 | internet+tv | |
€ | 152 | boodschappen/kostgeld | |
€ | 32 | telefoon | |
€ | 117 | verzekeringen | |
€ | 172 | collegegeldop basis van € 2060 per jaar | |
€ | 80 | studieboeken en -spullen | |
€ | 29 | drinken/snoep/snacks | |
€ | 77 | uiterlijkkleding, kapper, schoenen | |
€ | 30 | contributies/abonnementen | |
€ | 132 | vrije tijdstappen, uit eten, vakantie | |
€ | 42 | vervoernaast de OV-kaart | |
€ | 45 | overig | |
€ | 1171 | totale maandelijkse uitgaven landelijk gemiddelde is € 1181 |
Bekijk ook de uitgebreide toelichting: wat kost studeren?
Studenten en studentenleven
studentaantallen
247 | studenten volgen deze opleiding |
49% | daarvan is vrouw |
33 | eerstejaars gestart in 2019 |
52% | daarvan is vrouw |
29331 | studenten aan de Rijksuniversiteit Groningen |
51% | daarvan is vrouw |
studievereniging
Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Op kamers in Groningen
55216 | studenten studerend |
31914 | studenten woonachtig |
€ 303 | gemiddelde kamerprijs |
kamer betaalbaarheid | |
21 m2 | gemiddelde kameroppervlak |
kamer beschikbaarheid |
aan het woord: studenten en docenten
Janine Voerman
Hans Zijlstra
Alumnus Hans Zijlstra
Martin Grebhahn
Martin Grebhahn - - Graduate MSc Marketing Management & Intelligence
Youri Wollerich
Youri Wollerich - Graduate MSc Marketing Management & Intelligence
Rixt Altenburg
Rixt Altenburg- Graduate MSc Marketing Management & Intelligence
Ronnie van Niewenhoven
Ronnie van Niewenhoven - Graduate
Frans Kramer
Frans Kramer - Graduate MSc Marketing Management & Intelligence
Keuzehulp

Studievergelijker
Marketing
€ 303 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
MSc Marketing - Marketing Management
€ 303 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
DDM Marketing & Information Systems
€ 303 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
DDM Marketing & Finance
€ 303 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
DDM Strategic Marketing Intelligence
€ 303 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
MSc Marketing - Marketing Analytics and Data Science
€ 303 gemiddelde kamerhuur |
? eerstejaars |
NAN% vrouw |
? uur contacttijd/week |
Marketing
€ 424 gemiddelde kamerhuur |
52 eerstejaars |
80% vrouw |
? uur contacttijd/week |
Feiten en / studie in cijfers
studentoordelen
deze opleiding | landelijk | |
---|---|---|
algemeen oordeel | 4.6 | 4.6 |
inhoud | 4.2 | 4.3 |
docenten | 4.2 | 4.3 |
studiefaciliteiten | 3.8 | 3.8 |
studielast | 3.8 | 4.0 |
studiebegeleiding | 3.8 | 4.0 |
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.
Marketing aan de Rijksuniversiteit Groningen is beoordeeld door 83 respondenten. Gemiddeld waarderen ze de opleiding met 4.6 uit 5.
Na de studie

Beroepsperspectief / arbeidsmarkt
Marketing Management (MM) graduates might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager. Marketing Analytics and Data Science (MADS) graduates might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert, Data Scientist, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).
Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued in the labour market.
FEB Career Services
To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. In order to give you a better idea of your prospects after graduating, we have gathered some facts and figures from our alumni.
Potentiële beroepen
Contact

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