Dr. Wilco van Dijk
Testimonial Dr. Wilco van Dijk
“Economics is at least 50% Psychology.”
“We are all consumers, making more or less important decisions and choices on a daily basis. Models of human decision-making have been dominated by economic theories and the view of people as Homo Economicus. But we are not homo economicus; we are Homo Sapiens with desires, beliefs, and emotions.
Economics is at least 50% psychology, and psychology can help to broaden the view of human nature. Fortunately, more and more elements from psychology are becoming introduced into economics...
So, psychology is starting to make a difference, but there is still a long way to go. Our master's specialisation in Economic and Consumer Psychology will train students to build bridges between economics and psychology.
And can we make a difference? Yes, we can!”
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