Psychology: Economic and Consumer Psychology

Universiteit Leiden

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
The master's specialisation Economic and Consumer Psychology makes you an expert in the field of the psychological determinants of economic and consumer decision making (e.g., why people buy certain products or services).

open_in_newstudy website

locatieLeiden
diplomaMSc 
typeregulier, 60 EC
start1 februari, 1 september
taalvolledig English
opleidingsduur12 maanden voltijd
accreditatiesNVAO
croho-code66604
numerus fixusnee
honoursheeft honours track

						The Leiden programme in Economic and Consumer Psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour.

Questions that will be studied include: How do consumers decide what to buy? How rational are our choices? How do we sell our own products and ideas to others?
As economic behaviour overlaps to a large extent with social behaviour, this master's specialisation has a lot to offer in answering these questions.
					


					

Waarom aan de Universiteit Leiden?

In the master's specialisation in Economic and Consumer Psychology, students will study the psychological mechanisms that underlie many of our choices and decisions concerning consumption and other economic behaviours.

Reasons to choose Economic and Consumer Psychology at Leiden University:

You will widen your outlook on a subject that is and always will be relevant: consumer behaviour.
You will be a top candidate for functions in the marketing or advertisement business.
After graduation, you will be able to offer a new and refreshing perspective in the developments within the commercial sector. This means that as an Economic and Consumer Psychologist, you can add a lot of expertise to interdisciplinary workgroups.

Studieprogramma

opbouw
1e jaar

opbouwThe specialisation consists of a master thesis (20 EC), an internship (10 EC), 4 mandatory courses (20 EC) and 2 elective courses (10 EC).

The master's specialisation Economic and Consumer Psychology consists of three main parts: the mandatory and elective courses, a thesis and an internship.

	1	2	3	4
	periode
Motivation, Power and Leadership aangeraden vak	5 EC
Emotions and (Ir)rationality in Economic Behaviour	5 EC		5 EC
The Psychology of Media and Communication	5 EC		5 EC
Applied Data Analysis	5 EC
Master Thesis in MSc. Psychology	20 EC
Internship Psychology	10 EC
Environmental Psychology aangeraden vak		5 EC
The Psychology of Selling and Advertising		5 EC		5 EC

taal van onderwijs	100% en
onderwijsopzet	30% zelfstudie 30% theorie 40% praktijk
avondonderwijs	n.v.t.
afstandsonderwijs	n.v.t.

onderwijsvormen

case study, colloquium, group discussion, group assignment, lecture, individual assignment, literature study, oral presentation, research, research project, research proposal, poster presentation, practicum, internship, tutorial, working group, self evaluation, self study

instruction modes

Lectures, work groups, research projects, Master's thesis, etc.

objectives

We offer a very diverse programme that takes you through all the indispensable elements of Economic and Consumer Psychology.

The programme provides students with in-depth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. This is reflected in courses that stress the basic principles of these behaviours and build on these basic principles.

study abroad

Psychology students can study abroad for a semester. So, if your heart is set on studying at partner universities in Boston, Sydney, Sao Paulo, Florence or Oslo, go ahead; it will give you another unique and unforgettable experience! It also improves your chances on the jobmarket.

Leiden University has many exchange programmes with foreign universities in which important matters such as tuition fees, supervision and recognition of credits are already taken care of. This saves you time and money. Psychology master students can use the existing agreements to take courses abroad. These courses are extracurricular (you can't fill your elective space with courses abroad) and therefore, your master programme will take more than one year. You are allowed to do an internship or your thesis abroad.

honours-/excellence program Leiden Leadership Programme

The Leiden Leadership Programme (LLP) is an honours programme of 15 ECs on top of the regular master's curriculum. The programme consists of training courses, seminars and a practical assignment.

Are you looking for an extra challenge in addition to your Leiden master's programme? Are you adventurous enough to look beyond the borders of your own master's programme? The Leiden Leadership Programme may be just what you are looking for. The programme gives you the opportunity to develop your leadership skills. You will follow seminars and courses, as well as carrying out a practical assignment for a company or organisation as part of a small, multidisciplinary team. Your lecturers will be leading academics and experienced professionals from the business sector.

Students can apply who have:

Good study results in the bachelor's programme;
The ambition and motivation to develop leadership qualities;
A broad and interdisciplinary span of interest.

Toelating en kosten

startmomenten

1 februari 2021

aanmelding deadline : 1 december 2020
collegegeld nog niet bekend

1 september 2020

aanmelding deadline : 15 juni 2020
wettelijk tarief : € 2143 (€1072 in het eerste jaar)
niet-EU/EER studenten : € 18300

1 september 2021

aanmelding deadline : 15 juni 2021
collegegeld nog niet bekend

Every student will need to start their application in Studielink. Afterwards, you will receive access to the online application portal of Leiden University.

Within approximately 24 hours after applying through Studielink, you will receive login details for the online application portal. The online application portal will give you further instructions. Applicants who need to apply for admission will need to upload certain documents.

toelatingseisen

aanvullende vakeisen
Students with a Bachelor in Psychology from Leiden University are directly eligible for admission, if at least the appropiate specialisation course is completed. Prospective students from other universities should have done advanced courses (at least 30 ec) on a third year Bachelor level on topics pertaining to this master specialisation.

instaptoets
In some cases (depending on your portfolio) it is required to take an additional entrance exam.

basiskennis
Prospective students should have sufficient knowledge of Methodology and Statistics (at least 20 EC): introductory and more advanced courses in methods and statistics of psychological research (including psychometrics, multivariate data analysis) and the use of SPSS.

They should also possess the skills, understanding and knowledge that are required for earning the bachelor's degree; more specifically knowledge on university level of the following topics:
◦Introduction to Psychology
◦Social and Organisational Psychology
◦Personality Psychology
◦Cognitive Psychology
◦Neuropsychology and/or Psychophysiology and/or Biopsychology
◦Clinical and Abnormal Psychology
◦Developmental and Educational Psychology
◦Theory or training in interpersonal skills, such as interview, counselling, discussion techniques
◦Theory or training in psycho diagnostics

vooropleiding
Prospective students should have earned a Bachelor degree at a Research University (not at a University of Applied Sciences / Professional Education) or demonstrate the ability to meet the requirements for such a degree.

studie kosten

bron: Universiteit Leiden
bedrag	kostenpost
€ 10000	levensonderhoudper jaar
€ 100	inschrijvingsgeldper jaar
€ 400	studiematerialenper jaar

inbegrepen in collegegeld

examination

estimated monthly costs

bron: Nibud
bedrag		kostenpost
€	350	kamerhuur in Leidenrond het landelijk gemiddelde
€	22	internet+tv
€	152	boodschappen/kostgeld
€	32	telefoon
€	117	verzekeringen
€	172	collegegeldop basis van € 2060 per jaar
€	80	studieboeken en -spullen
€	29	drinken/snoep/snacks
€	77	uiterlijkkleding, kapper, schoenen
€	30	contributies/abonnementen
€	132	vrije tijdstappen, uit eten, vakantie
€	42	vervoernaast de OV-kaart
€	45	overig

€	1218	totale maandelijkse uitgaven landelijk gemiddelde is € 1181

Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven

studentaantallen

1073	studenten volgen deze opleiding
79%	daarvan is vrouw
98	eerstejaars gestart in 2017
84%	daarvan is vrouw
27713	studenten aan de Universiteit Leiden
59%	daarvan is vrouw

bron: StudieData

studievereniging

Labyrint

Labyrint is dé studievereniging voor psychologiestudenten in Leiden. De vereniging is na een fusie opgericht op 30 juni 1994 en heeft op het moment bijna 4000 leden. Naast het organiseren van studiegerelateerde activiteiten, is Labyrint er ook om het contact tussen de studenten te bevorderen.
Bovendien verkoopt Labyrint de studieboeken voor alle jaren van de studie psychologie. Als lid van Labyrint kun je zowel deelnemen aan de studiegerelateerde activiteiten, als aan de sociaalgerichte activiteiten.

Een goed voorbeeld daarvan is het eerstejaarsweekend, dat elk jaar in september rond een bepaald thema georganiseerd wordt. Dit weekend is voor de eerstejaars de ideale gelegenheid om medestudenten te leren kennen. Ouderejaars kunnen mee als begeleiding. De mensen die je tijdens dit weekend ontmoet, kun je terugzien op de Labyrintactiviteiten, waar je natuurlijk ook andere leden tegenkomt.

Daarnaast zijn er regelmatig goedbezochte themafeesten, waarop ook niet-psychologiestudenten welkom zijn. Tevens organiseert Labyrint een allejaarsweekend, een leuk weekend in binnen- of buitenland waar leden vanuit alle studiejaren aan deel kunnen nemen. Het is de ultieme gelegenheid om medestudenten van verschillende studiejaren te leren kennen. Ook is er elk jaar een reis van een week naar een buitenlandse bestemming, waar je zowel studiegerelateerde dingen doet als sociaalgerelateerde, culture en sportieve activiteiten.

Op kamers in Leiden

31058	studenten studerend
12630	studenten woonachtig
€ 350	gemiddelde kamerprijs
	kamer betaalbaarheid
20 m²	gemiddelde kameroppervlak
	kamer beschikbaarheid

bron: Nationale Studenten Enquête

aan het woord: studenten en docenten

Dr. Wilco van Dijk

Testimonial Dr. Wilco van Dijk

“Economics is at least 50% Psychology.”

“We are all consumers, making more or less important decisions and choices on a daily basis. Models of human decision-making have been dominated by economic theories and the view of people as Homo Economicus. But we are not homo economicus; we are Homo Sapiens with desires, beliefs, and emotions.

Economics is at least 50% psychology, and psychology can help to broaden the view of human nature. Fortunately, more and more elements from psychology are becoming introduced into economics...

Behavioural economists Richard Thaler and Cass Sunstein wrote a best-selling book (Nudge) on how policy making can be improved by combining insights from economics and psychology.

So, psychology is starting to make a difference, but there is still a long way to go. Our master's specialisation in Economic and Consumer Psychology will train students to build bridges between economics and psychology.

And can we make a difference? Yes, we can!”

lees verder ...

Keuzehulp

Studievergelijker

Universiteit Leiden
Erasmus
Maastricht University
Universiteit Twente
UU
Amsterdam UVA

1/34 Universiteit Leiden
Economic and Consumer Psychology

€ 350 gemiddelde kamerhuur

98 eerstejaars

83% vrouw

? uur contacttijd/week

100% Engelstalig

	deze opleiding	landelijk
algemeen oordeel	3.8
inhoud	3.6
docenten	3.6
studiefaciliteiten	3.4
studielast	3.3
studiebegeleiding	3.2