Media Creation and Innovation

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?

typeregulier, 90 EC
start1 september
taalvolledig English
opleidingsduur18 maanden voltijd
numerus fixusnee
honoursheeft honours track

In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use and consumption. Key to this MA programme is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organisational, labour and legal issues, including piracy, web streaming, and remixing of media content.

Waarom aan de RUG?

This programme combines cutting-edge knowledge of innovation and creativity in media with diverse practical skills. A variety of courses enable students to work in the cultural and creative industries. The internship familiarizes yourself with the job market and kick-starts your career. Acquired skills include:
  • Knowledge of digital formats and storytelling
  • Media innovation and entrepreneurialism
  • Excellent creative, communication and writing skills
  • Media production and analytics


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1e jaar In the 1st year, courses on transformations in the digital society, cultures of media creativity, formats and use provide you with a solid theoretical foundation. Methods courses prepare you for doing research independently. In professional skills courses, you learn about media law, economy, ethics and policy, and gain practical experience in media production, storytelling and entrepreneurship. In the 3rd semester you write your MA thesis and apply your knowledge and skills in an internship.
Transformations in the Digital Society
5 EC
Cultures of Creativity
5 EC
Statistical Analysis with R keuzevak
5 EC
Multimodal Discourse Analysis keuzevak
5 EC
Capturing Media Use keuzevak
5 EC
Analyzing Social Media Data keuzevak
5 EC
Conceptualizing Audiences
5 EC
Forms and Formats
5 EC
Research Seminar MCI
10 EC
Media Policy and Regulation keuzevak
5 EC
Data for Society: Civic Media keuzevak
5 EC
Innovation: Contemporary Debates
5 EC
Story Lab keuzevak
5 EC
Start-up Lab keuzevak
5 EC
Thesis Lab
5 EC
2e jaar
Thesis MCI afstuderen
15 EC
Internship stage
15 EC


taal van onderwijs100% en
study guidance
If you have any questions or doubts about your studies, you can always contact the study advisor. He or she knows all the ins and outs of the program and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially.
honours-/excellence program Master's Honours Programme

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

Toelating en kosten


1 september 2022

aanmelding deadline : 15 augustus 2022
collegegeld nog niet bekend

Note: it's not possible to start in February. For more information, please contact the study advisor.

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180. If you have a VWO diploma a language test is not required.

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Media Creation and Innovation. You will need to do a pre-master first. Please contact for more information on how to proceed.

inbegrepen in collegegeld

estimated monthly costs

bron: Nibud
303kamerhuur in Groningenrond het landelijk gemiddelde
172collegegeldop basis van € 2060 per jaar
80studieboeken en -spullen
77uiterlijkkleding, kapper, schoenen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven


105 studenten volgen deze opleiding
56% daarvan is vrouw
7 eerstejaars gestart in 2017
71% daarvan is vrouw
29331 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData


MESA is the study association of the bachelor and master programs of Media Studies. The association aims to help the cultural and academic growth of its members as well as improve contact between them. Additionally, the association plays a vital role in promoting and introducing the bachelor to both new and prospective students.
MESA is comprised of various committees, each with their own objectives to help us achieve our goals. Numerous events are organized all year round such as the first years introduction camp, parties, trips, excursions and debates amongst other things and offers services such as high-quality summaries.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête


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1/7 RUG
Media Creation and Innovation
€ 303 gemiddelde kamerhuur
7 eerstejaars
71% vrouw
? uur contacttijd/week
100% Engelstalig
2/7 RUG
Journalistiek (NL)
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
90% Nederlandstalig
10% Engelstalig
3/7 RUG
Social Media and Society
€ 303 gemiddelde kamerhuur
7 eerstejaars
71% vrouw
? uur contacttijd/week
100% Engelstalig
4/7 RUG
€ 303 gemiddelde kamerhuur
33 eerstejaars
63% vrouw
? uur contacttijd/week
100% Nederlandstalig
100% Engelstalig
5/7 RUG
Datafication and Digital Literacy
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
100% Engelstalig
6/7 RUG
Journalism (English taught)
€ 303 gemiddelde kamerhuur
7 eerstejaars
71% vrouw
? uur contacttijd/week
100% Engelstalig
7/7 Amsterdam UVA
Journalistiek en media
€ 424 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
100% Nederlandstalig
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Na de studie

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Students who finish this MA degree have:
  • A thorough understanding of the developments in media from the analogue to the digital era, with specific focus on: technology, processes of meaning-making, creativity and innovation, business models, labor, media use and re-use
  • Strong analytical, methodological and professional skills that allows them to design and conduct critical research into media production, content and (re-)use

Beroepsperspectief / arbeidsmarkt

This track leads to positions in media management, media production, (online) communication, online publishing, advertising, audiovisual archives, web curating, content management, tool development, content creation, cultural organisations, entrepreneurship and start-ups.

aansluitende masteropleidingen

UULeraar VHO Nederlands full-time,part-time educational+ aanv. eisen


Erika Kastelein MA

study advisor

Admission Office (Contact form)
T: +31-(0)50 363 8976
W: Admission Office (Contact form)
Meer informatie?
Bezoek de website van deze opleiding.