MSc Marketing - Marketing Management
Rijksuniversiteit Groningen
Deze opleiding
| ! | Deze opleiding communiceert alleen in het Engels. We tonen daarom de Engelstalige opleidingsinformatie. |
| locatieGroningen |
| diplomaMSc |
| typeregulier, 60 EC |
| start1 februari, 1 september |
| taalvolledig English |
| opleidingsduur12 maanden voltijd |
| accreditatiesNVAO |
| croho-code60048 |
| numerus fixusnee |
| honoursnee |
It is important for marketing professionals to learn how to build strong brands and understand the customers’ needs and the underlying psychological processes in decision-making.
In MSc Marketing - Marketing Management track, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies to all our courses.
Within the Marketing Management track, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.
Important: The MSc Marketing will become a selective programme from the September 2023 intake onwards. Read more about the application deadlines and entry requirements.
Waarom aan de RUG?
- Our Marketing Department is among the top 5 Marketing Departments in Europe. All programmes are research-based, combining high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases, and simulation games.
- It is also possible to take a double degree programme in Groningen and Shanghai.
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Studieprogramma
Marketing Management concentrates on the strategies and methods that companies can use to meet the needs and wants of consumers in the relevant market segment(s).
| periode | |||||
Marketing Research Methods | |||||
Master's Thesis Marketing Management | |||||
Consumer Psychology | |||||
Electives A | |||||
Electives B | |||||
Strategic Marketing | |||||
specialisaties
specialisatie Double Degree Master Chinese Economy and Finance (Shanghai)
Are you interested in an international career in or involving China?
Study in Shanghai after your FEB Master's programme in Groningen and gain first-hand knowledge and experience of China and the economy, finance and culture.
specialisatie Digital Business Focus Area
Focus your MSc on Digital Business and gain specialised knowledge in the field. There are two steps to the Digital Business Focus Area:
- complete two of eight chosen electives 2) write and round off an MSc thesis on a digital business topic
specialisatie Energy Focus Area
Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area:
- complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic
specialisatie Master Internship
Opportunity to gain work experience by doing an internship in the second semester of your study.
You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the third semester.
Onderwijs
| taal van onderwijs | 100% en |
|---|---|
| avondonderwijs | n.v.t. |
| afstandsonderwijs | n.v.t. |
Toelating en kosten
startmomenten
aanmelding deadline : 15 oktober 2023
collegegeld nog niet bekend
aanmelding deadline : 1 maart 2023
wettelijk tarief : € 2314 (€1157 in het eerste jaar)
instellingstarief : € 17000
niet-EU/EER studenten : € 17800
aanmelding deadline : 1 maart 2024
collegegeld nog niet bekend
Students with a Dutch diploma can apply directly to Studielink. In Studielink, please register for the specific track (Marketing Management or Marketing Analytics and Data Science). If you are a current FEB student and you want to re-enrol, please contact transfer.feb@rug.nl. More information on the steps to apply.
Important: The MSc Marketing will become a selective programme from the September 2023 intake onwards. Read more about the application deadlines and entry requirements.
toelatingseisen
vooropleiding
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.
To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/feb/apply-msc.
Not meeting the pre-education requirements for direct entry? Please read more about our Pre-Master programmes: https://www.rug.nl/feb/premaster
estimated monthly costs
| bedrag | kostenpost | ||
|---|---|---|---|
| € | 303 | kamerhuur in Groningenrond het landelijk gemiddelde | |
| € | 22 | internet+tv | |
| € | 152 | boodschappen/kostgeld | |
| € | 32 | telefoon | |
| € | 117 | verzekeringen | |
| € | 172 | collegegeldop basis van € 2060 per jaar | |
| € | 80 | studieboeken en -spullen | |
| € | 29 | drinken/snoep/snacks | |
| € | 77 | uiterlijkkleding, kapper, schoenen | |
| € | 30 | contributies/abonnementen | |
| € | 132 | vrije tijdstappen, uit eten, vakantie | |
| € | 42 | vervoernaast de OV-kaart | |
| € | 45 | overig | |
| € | 1171 | totale maandelijkse uitgaven landelijk gemiddelde is € 1181 | |
Bekijk ook de uitgebreide toelichting: wat kost studeren?
Studenten en studentenleven
studentaantallen
| 247 | studenten volgen deze opleiding |
| 49% | daarvan is vrouw |
| 33 | eerstejaars gestart in 2019 |
| 52% | daarvan is vrouw |
| 29331 | studenten aan de Rijksuniversiteit Groningen |
| 51% | daarvan is vrouw |
studievereniging
Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Op kamers in Groningen
| 55216 | studenten studerend |
| 31914 | studenten woonachtig |
| € 303 | gemiddelde kamerprijs |
| kamer betaalbaarheid | |
| 21 m2 | gemiddelde kameroppervlak |
| kamer beschikbaarheid |
Keuzehulp
Studievergelijker
MSc Marketing - Marketing Management
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Marketing & Information Systems
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
MSc Marketing - Marketing Analytics and Data Science
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Strategic Marketing Intelligence
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Marketing & Finance
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing
| € 424 gemiddelde kamerhuur |
| 52 eerstejaars |
| 80% vrouw |
| ? uur contacttijd/week |
Feiten en / studie in cijfers
studentoordelen
| deze opleiding | landelijk | |
|---|---|---|
| algemeen oordeel | 4.6 | 4.6 |
| inhoud | 4.2 | 4.3 |
| docenten | 4.2 | 4.3 |
| studiefaciliteiten | 3.8 | 3.8 |
| studielast | 3.8 | 4.0 |
| studiebegeleiding | 3.8 | 4.0 |
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.
MSc Marketing - Marketing Management aan de Rijksuniversiteit Groningen is beoordeeld door 83 respondenten. Gemiddeld waarderen ze de opleiding met 4.6 uit 5.
Na de studie
Beroepsperspectief / arbeidsmarkt
Marketing Management (MM) graduates might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager.
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
FEB Career Services
When you become a student at the faculty, we want to support you in developing your career and strengthen your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.
Potentiële beroepen
Contact
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