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voltijd master MSc Marketing - Marketing Management - Rijksuniversiteit Groningen

MSc Marketing - Marketing Management

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Study marketing management in Groningen and learn how to build strong brands that contribute to consumer well-being, and use digital analytics to continuously improve marketing strategies.

open_in_newstudy website

typeregulier, 60 EC
start1 februari, 1 september
taalvolledig English
opleidingsduur12 maanden voltijd
numerus fixusnee

How can effective marketing strategies be aligned with sustainability goals to create a positive impact on both consumer well-being and brand reputation? How can marketers ethically use psychological triggers in their campaigns? And how can managers make better decisions using all available data?

Studying MSc Marketing - Marketing Management track is not just about promoting products; it is about understanding strategic marketing decision-making, consumer well-being, and creating meaningful connections that resonate in a fast-paced, interconnected world. During the one-year programme in Groningen, you will discover the power of branding, understand why consumers make the choices they do and gain expertise to use data for customer insights. Marketing is not a static discipline, it is a dynamic field and our professors and industry experts will share their knowledge on the latest technological advancements, consumer behaviors, and market trends to prepare you for your career. For example, you learn about using ethical and environmentally conscious campaigns that resonate with today’s mindful consumers.

Putting into practice what you learn is at the core of our programme. You will have plenty of opportunities to work on real-life business cases, join a market simulation game, and meet marketing professionals during the many guest lectures. From day one, you will join the close-knit and active student community where you can join social activities and work on your professional skills.

Whether you are interested in brand management, digital marketing, market research, advertising, or retail marketing, the Marketing Management track opens doors to a wide range of career opportunities.

Important: The MSc Marketing is a selective programme and you need to take part in a selection procedure. Please read more about the application deadlines and entry requirements.

Waarom aan de RUG?

  • The marketing department in Groningen is home to outstanding (international) researchers and professors with vast experience in the marketing and consultancy field. We also bring industry experts and marketing professionals to show you how the knowledge we teach you in the classroom can make a difference in the real world.
  • We believe in responsible marketing and we teach you about financial sustainability, but also about ethical considerations and sustainability. In the Marketing Management track in Groningen, we cover topics such as societal and consumer well-being, growing demand and the effect on environmental sustainability, and socially responsible campaigns and initiatives.
  • You learn about the latest developments in the field and how technology and innovation can disrupt or create value for customers and organisations. You gain knowledge from top marketing journals and hands-on experience by working on marketing cases and designing campaigns, apps, or websites for businesses. Tap into the College Tour, an extracurricular event through which you will engage with 1 or 2 companies, meet people in different roles, and engage with them directly.
  • The programme has a very active community, MARUG, which is run by students for students. With over 1400 members, there is an activity for everyone from socials to get to know your classmates to career activities where you can meet your future employer.
  • Our graduates have found jobs as marketing strategists, commercial analysts, online marketing consultants, SEO and social media specialists, customer journey specialists, and many more. Interested to find out more? Join the LinkedIn community.
  • You have the possibility to study abroad by taking a double degree master with the Fudan University in Shanghai.
  • The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.


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MM - Marketing Research Methods
5 EC
MM - Strategic Marketing
5 EC
MM - Electives A
15 EC
MM - Electives B
10 EC
MM - Consumer Psychology
5 EC
MM - Master's Thesis
20 EC


specialisatie Double Degree Master International Business and Finance (Shanghai)

Are you interested in an international career in or involving China?

Study in Shanghai after your FEB Master's programme in Groningen and gain first-hand knowledge and experience of China and the economy, finance and culture.

specialisatie Digital Business Focus Area

Focus on the digital transformation within our society and understand how to successfully implement digital transformation in business. A successful digital transition allows businesses to conquer markets, witness industries converging, and step into the realm of winner-takes-all dynamics, like dominating tech-giants like Google and Facebook.

specialisatie Energy Focus Area

Focus on the serious changes within the energy sector by dealing with issues such as how firms adapt to renewable energy, how the higher taxes are managed during this transition and how to deal with the weather dependent production of energy systems. Gain the knowledge and skills to shape a sustainable future in this evolving energy sector.

specialisatie Master Internship

Opportunity to gain work experience by doing an internship in the second semester of your study.

You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the third semester.

specialisatie Healthy Society Focus Area

Focus on tackling problems that impact healthcare providers and their societal partners in their day-to-day work. Issues such as scarce human resources combined with a higher, more complex demand for care, and more demanding citizens require solutions, which you will think about and design.


taal van onderwijs100% en

Toelating en kosten


1 februari 2024

aanmelding deadline : 1 oktober 2023
wettelijk tarief : € 2530 (€1265 in het eerste jaar)
instellingstarief : € 19900
niet-EU/EER studenten : € 20800

1 september 2024

aanmelding deadline : 1 maart 2024
wettelijk tarief : € 2530 (€1265 in het eerste jaar)
instellingstarief : € 19900
niet-EU/EER studenten : € 20800

Students with a Dutch diploma can apply directly to Studielink. In Studielink, please register for the specific track (Marketing Management or Marketing Analytics and Data Science). If you are a current FEB student and you want to re-enrol, please contact More information on the steps to apply.

Important: The MSc Marketing is a selective programme. Read more about the application deadlines and entry requirements.


To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit:

Not meeting the pre-education requirements for direct entry? Please read more about our Pre-Master programmes:

De stad


The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.


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1/7 RUG
MSc Marketing - Marketing Management
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
2/7 RUG
DDM Marketing & Finance
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
3/7 RUG
MSc Marketing - Marketing Analytics and Data Science
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
4/7 RUG
DDM Marketing & Information Systems
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
5/7 RUG
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
6/7 RUG
DDM Strategic Marketing Intelligence
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
7/7 Amsterdam VU
€ 424 gemiddelde kamerhuur
52 eerstejaars
80% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Na de studie

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Beroepsperspectief / arbeidsmarkt

As an MSc Marketing Management graduate, you have a wide range of promising career prospects across various industries. You can work in consultancy and be responsible for developing and executing strategies to build and maintain strong brand identities. If you are interested in the retail world, you can oversee the development, marketing, and performance of specific brands, products, or product lines. Digital marketing and advertising are also popular fields in which our alumni work.

The competencies set acquired during the programme, including data analysis, market research, and strategic thinking, are highly transferable and valuable in today's competitive job market. This will allow you to explore diverse career paths in various industries, ranging from consumer goods and technology to retail and consulting.

Potentiële beroepen

advertising manager
brand and product manager
customer relationship manager
international marketing manager
marketing strategy consultant
researcher at university (research master and phd programmes)
bron: StudieData


Ask Your Question (FEB)

Please fill in this contact form. We will answer your question within 72 hours.

Meer informatie?
Bezoek de website van deze opleiding.

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