MSc Marketing - Marketing Management

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
How to generate and use customer insights and create sustainable customer relationships?

open_in_newstudy website

locatieGroningen
diplomaMSc
typeregulier, 60 EC
start1 februari, 1 september
taalvolledig English
opleidingsduur12 maanden voltijd
accreditatiesNVAO
croho-code60048
numerus fixusnee
honoursnee

It is important for marketing professionals to learn how to build strong brands and understand the customers’ needs and the underlying psychological processes in decision-making.

In MSc Marketing - Marketing Management programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our courses.

Within the Marketing Management profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Waarom aan de RUG?

Our Marketing Department is among the top 5 Marketing Departments in Europe. All programmes are research-based, combining high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases, and simulation games.

It is also possible to take a double degree programme in Groningen and Shanghai.
Moreover, the programme is internationally accredited, guaranteeing a high-quality education that meets both the AACSB and EQUIS standards, a status that only one percent of business schools worldwide achieve.

Studieprogramma

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You will follow high-level research-based Marketing Management courses through which you learn to generate customer insights and serve the market accordingly.
Marketing Management concentrates on the strategies and methods that companies can use to meet the needs and wants of consumers in the relevant market segment(s).
periode
Marketing Research Methods
Master's Thesis Marketing Management
Consumer Psychology
Electives A
Electives B
Strategic Marketing

specialisaties

specialisatie Double Degree Master China and the World Economy

During the first year, you study MSc Marketing Management in Groningen and the second one at our partner university - Fudan in Shanghai.

specialisatie Digital Business Focus Area

Focus your MSc on Digital Business and gain specialised knowledge in the field. There are two steps to the Digital Business Focus Area:

  1. complete two of eight chosen electives 2) write and round off an MSc thesis on a digital business topic

specialisatie Energy Focus Area

Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area:

  1. complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic

specialisatie Master Internship

Opportunity to gain work experience by doing an internship in the second semester of your study.

You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the third semester.

Onderwijs

taal van onderwijs100% en
avondonderwijsn.v.t.
afstandsonderwijsn.v.t.

Toelating en kosten

startmomenten

1 februari 2021

aanmelding deadline : 15 oktober 2020
collegegeld nog niet bekend

1 september 2021

aanmelding deadline : 1 mei 2021
collegegeld nog niet bekend

Students have to apply via Studielink. After you apply for the programme of your choice, we will evaluate your educational background and assess your eligibility. Your application will be assessed on an individual basis. More information on how to apply.




toelatingseisen

vooropleiding
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/feb/apply-msc.

estimated monthly costs

bron: Nibud
bedragkostenpost
303kamerhuur in Groningenrond het landelijk gemiddelde
22internet+tv
152boodschappen/kostgeld
32telefoon
117verzekeringen
172collegegeldop basis van € 2060 per jaar
80studieboeken en -spullen
29drinken/snoep/snacks
77uiterlijkkleding, kapper, schoenen
30contributies/abonnementen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart
45overig

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven

studentaantallen

247 studenten volgen deze opleiding
49% daarvan is vrouw
33 eerstejaars gestart in 2019
52% daarvan is vrouw
29331 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData

studievereniging

Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête

Keuzehulp

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Studievergelijker

1/7 RUG
MSc Marketing - Marketing Management
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
2/7 RUG
DDM Strategic Marketing Intelligence
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
3/7 RUG
Marketing
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
4/7 RUG
DDM Marketing & Finance
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
5/7 RUG
MSc Marketing - Marketing Analytics and Data Science
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
6/7 RUG
DDM Marketing & Information Systems
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
7/7 Amsterdam VU
Marketing
€ 424 gemiddelde kamerhuur
52 eerstejaars
80% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers

studentoordelen

bron: Nationale Studenten Enquete
deze
opleiding
landelijk
algemeen oordeel4.64.6
inhoud4.24.3
docenten4.24.3
studiefaciliteiten3.83.8
studielast3.84.0
studiebegeleiding3.84.0
De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.

MSc Marketing - Marketing Management aan de Rijksuniversiteit Groningen is beoordeeld door 83 respondenten. Gemiddeld waarderen ze de opleiding met 4.6 uit 5.

Na de studie

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Beroepsperspectief / arbeidsmarkt

After completing this programme, you will be well suited for a career in marketing.

Marketing Management (MM) graduates might pursue careers as a Marketing Manager, Brand or Product/Product Category Manager, Sector or Account Manager, Customer Relations Manager, Marketing Strategy Consultant or Direct Marketing Manager.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued in the labour market.

To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. In order to give you a better idea of your prospects after graduating, we have gathered some facts and figures from our alumni.



Potentiële beroepen

brand and product manager
customer manager
marketing strategy consultant
researcher at university (research master and phd programmes)
bron: StudieData

Contact

Ask Your Question (FEB)

Please fill in this contact form. We will answer your question within 72 hours.

Meer informatie?
Bezoek de website van deze opleiding.

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