MSc Marketing - Marketing Analytics and Data Science

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
How to generate customer insights based on advanced data engineering and analytics?

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locatieGroningen
diplomaMSc
typeregulier, 60 EC
start1 februari, 1 september
taalvolledig English
opleidingsduur12 maanden voltijd
accreditatiesNVAO
croho-code60048
numerus fixusnee
honoursnee

In the MSc Marketing - Marketing Analytics and Data Science (MADS) profile, you will be educated and trained thoroughly on methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MADS profile are used as a basis for making research-based strategic and tactical marketing decisions.

In the master programme, you will attend research-driven and fact-based courses about the most recent developments in the area of marketing. To combine the best business practices with academic insights, we use lectures, hands-on tutorials (and assignments) and invite practitioners to give guest lectures.

Waarom aan de RUG?

Our Marketing Department is among the top 5 Marketing Departments in Europe. All programmes are research-based, combining high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases, and simulation games.

Moreover, the programme is internationally accredited, guaranteeing a high-quality education that meets both the AACSB and EQUIS standards, a status that only one percent of business schools worldwide achieve.
It is also possible to take a double degree programme and earn two Master's degrees by studying in Groningen and at a top university abroad - Munster University or Oslo Business School - in only two years.

Studieprogramma

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Marketing Analytics and Data Science profile is about understanding customers and generating customer insights based on advanced data engineering and analytics. You will study methods of retrieving, managing, and analyzing data, including secondary and big data, to track a company's marketing performance and generate new customer insights. The information and insights generated by MADS specialists are used to make research-based strategic and tactical marketing decisions.
periode
Companies, Brands and Consumers
Data Engineering
Data Science Methods
Master's Thesis Marketing MADS
Statistical Learning in Marketing
Elective B
Elective A
Elective MADS

specialisaties

specialisatie Energy Focus Area

Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area:

  1. complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic

specialisatie Digital Business Focus Area

Focus your MSc on Digital Business and gain specialised knowledge in the field. There are two steps to the Digital Business Focus Area:

  1. complete two of eight chosen electives 2) write and round off an MSc thesis on a digital business topic

specialisatie Master Internship

Opportunity to gain work experience by doing an internship in the second semester of your study.

You will be rewarded 15 ECTS on top of your programme. Your thesis will be postponed to the third semester.

specialisatie Double Degree Marketing and Information Systems

Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!

The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.

specialisatie Double Degree Strategic Marketing Intelligence

Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile are used as a basis for making research-based strategic and tactical marketing decisions.The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) profile and an MSc in Strategic Marketing Management.

specialisatie Double Degree Marketing and Finance

Would you like to expand and deepen your knowledge in the field of Marketing Analytics and Data Science and Management, combined with a minor in Finance? Then this double degree programme is for you!

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies.For all students in this programme, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.

Onderwijs

taal van onderwijs100% en
avondonderwijsn.v.t.
afstandsonderwijsn.v.t.

Toelating en kosten

startmomenten

1 februari 2021

aanmelding deadline : 15 oktober 2020
collegegeld nog niet bekend

1 september 2021

aanmelding deadline : 1 mei 2021
collegegeld nog niet bekend

Students have to apply via Studielink. After you apply for the programme of your choice, we will evaluate your educational background and assess your eligibility. Your application will be assessed on an individual basis. More information on how to apply.




toelatingseisen

vooropleiding
To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies. For more information, please visit: https://www.rug.nl/feb/apply-msc.

estimated monthly costs

bron: Nibud
bedragkostenpost
303kamerhuur in Groningenrond het landelijk gemiddelde
22internet+tv
152boodschappen/kostgeld
32telefoon
117verzekeringen
172collegegeldop basis van € 2060 per jaar
80studieboeken en -spullen
29drinken/snoep/snacks
77uiterlijkkleding, kapper, schoenen
30contributies/abonnementen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart
45overig

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven

studentaantallen

247 studenten volgen deze opleiding
49% daarvan is vrouw
33 eerstejaars gestart in 2019
52% daarvan is vrouw
29331 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData

studievereniging

Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête

Keuzehulp

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Studievergelijker

1/7 RUG
MSc Marketing - Marketing Analytics and Data Science
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
2/7 RUG
DDM Strategic Marketing Intelligence
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
3/7 RUG
Marketing
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
4/7 RUG
MSc Marketing - Marketing Management
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
5/7 RUG
DDM Marketing & Finance
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
6/7 RUG
DDM Marketing & Information Systems
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
7/7 Amsterdam VU
Marketing
€ 424 gemiddelde kamerhuur
52 eerstejaars
80% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers

studentoordelen

bron: Nationale Studenten Enquete
deze
opleiding
landelijk
algemeen oordeel4.64.6
inhoud4.24.3
docenten4.24.3
studiefaciliteiten3.83.8
studielast3.84.0
studiebegeleiding3.84.0
De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.

MSc Marketing - Marketing Analytics and Data Science aan de Rijksuniversiteit Groningen is beoordeeld door 83 respondenten. Gemiddeld waarderen ze de opleiding met 4.6 uit 5.

Na de studie

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Beroepsperspectief / arbeidsmarkt

After completing this programme, you will be well suited for a career in marketing.

Marketing Analytics and Data Science (MADS) graduates might pursue careers as a Market Researcher in research and consultancy companies, a Market Researcher within an organisation, a Marketing Intelligence Expert, Data Scientist, a Customer Intelligence Expert or a researcher at a university (Research Master's & PhD programmes).

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities reach worldwide, your degree will be highly valued in the labour market.

To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. In order to give you a better idea of your prospects after graduating, we have gathered some facts and figures from our alumni.



Potentiële beroepen

data scientist
marketing or customer intelligence expert
marketing researcher
marketing strategy consultant
researcher at a university (research master & phd programmes)
bron: StudieData

Contact

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Meer informatie?
Bezoek de website van deze opleiding.

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