Environmental Psychology

The problem is that they are often very difficult to change, especially in adults. In children, these values are still developing, so it is possible to influence them. If you stimulate children’s biospheric values, it could lead them to behave in a more environmentally conscious way. But the question is whether Groninger Landschap’s lessons contribute to that.I researched this in 462 children aged from 9 to 13 years, and it turns out the nature lessons do indeed have an effect. Children hold stronger biospheric values after the lessons than beforehand and, in the short term, behaved in more environmentally conscious ways.Further research is being conducted, but this research has already been important for Groninger Landschap. It confirms that what they do really works, and that provides encouragement to keep going.

I looked specifically at biospheric and hedonistic values. People with strong biospheric values think it is important to behave in an environmentally friendly way, whereas people with strong hedonistic values put comfort and pleasure first. How do these values relate to people’s emotional reaction towards and acceptance of products made from recycled toilet paper? I also considered how the product is presented and how CirTec can ensure that their products appeal to people with different values.My research shows that the stronger someone’s biospheric values, the more positive their reaction to these products. That said, people sometimes need reminding of their biospheric values, and you can achieve that by presenting a product as being environmentally friendly. Regardless of how they are presented, the products do not appear to put off people with stronger hedonistic values. In fact, presenting these products as ‘fun’ or ‘attractive’ seems to have a small positive effect for people with stronger hedonistic values.The products are still in development, but thanks to my research CirTec now knows how to go about bringing them to the market.Olivia de Hoog,
master student Environmental Psychology

Course subjects range from giving a broad overview of environmental psychology towards examining practical and theoretical problems in great depth. All courses are designed to be very engaging and interactive, which challenges you to think along and not only to listen.In the future, I would like to work as an advisor on environmental issues, for an NGO, company, or the government. I am looking forward to using my knowledge of psychology to advise decision makers on how to effectively raise awareness about environmental problems and solutions, and on how to better implement interventions towards sustainability. My dream would be to work for an organization that raises awareness about the multiple environmental problems related to livestock and tries to promote ways to change people’s eating habits (at least a little bit).

In ‘Designing interventions’, for example, our project group developed an environmental intervention based on academic research, and in the ‘Working in interdisciplinary teams’ course unit we learned to approach environmental issues from the perspective of various disciplines.Before starting this Master’s, I completed a Bachelor’s degree in Psychology here in Groningen. The Master’s in Environmental Psychology enables me to put my knowledge of psychology into practice and apply it to important, urgent matters such as climate change and sustainable energy transition.We only have one exam, and apart from that we have to complete lots of papers and projects. I like how this enables us to delve more deeply into the subject matter. It also sometimes means you have to spend a long time on an assignment. It’s really challenging. We do a lot of work in small groups, and that’s also something I like, because lecturers can devote a lot of attention to us and there is a lot of room for interaction. This means that we have rather informal contact with the lecturers.I’m at the Faculty nearly every day and I really like it here – not only for the atmosphere but it also has a very nice garden and a great park nearby.

I can recommend everyone to gain work experience during their studies. There are no job advertisements that say: ‘We are looking for a Social Psychologist.’ That is why it is important to develop yourself during your studies.Politics and Social Psychology proved to be a good combination for me. My knowledge about human behaviour often comes in useful. What makes people behave in a certain way? Why do people trust one politician but not the other? Those are important aspects of successful political campaigns.My master thesis was about the evaluation of a wind farm in Stadskanaal, a city near Groningen. I visited people there to ask their opinion about the wind farm and sustainable energy. The most important conclusion of my research was not very surprising, but still very valuable. To create public support for new (sustainable) plans it is important to listen to people and to take their worries seriously. In Stadskanaal that did not happen enough.I expect that the transition to a sustainable society will really take off in the next couple of years. There are many opportunities for Environmental Psychologists. Behavioural change does not come naturally, and it is often difficult. We need to change people’s behaviour step by step. That will be the big challenge for politics in the upcoming years. A challenge where politics can really use the help of psychologists.

A course I took in Environmental Psychology ended up triggering my interest for the energy sector.The program helped me develop my English and my writing skills, and it benefitted my social development and my ability to present myself. Most importantly, my study taught me to analyze and think on a certain level. That is how I landed my current job.I had a great time studying in Groningen, although it took me a bit too long. You don’t have to have everything figured out when you begin studying, but it’s important to find a goal over time. So ask yourself what you want, what you don’t want, and what you want to achieve – and then get there!

The environment and the way people deal with it is becoming an increasingly important subject. Especially on a theoretical and scientific level this offers many challenges and it also ensures that it is a field in which you can easily collaborate with other disciplines. Since completing my PhD research I have been working at D&B as a behavioural psychologist. D&B was founded from the idea that it is important that scientific knowledge about human behaviour also reaches people in practice who have to deal with human behaviour on a daily basis.Together with my colleagues I therefore make the translation of scientific knowledge about behaviour. to our client's practice. One of the reasons we do this is because of the problem of our customers 'by looking at goggles of behaviour', and investigating why people do not yet demonstrate the desired behaviour. Then we develop an intervention that fits in with this 'why' and measure what the effect of our intervention.Leonie Venhoeven
Behavioural psychologist with D&B

I feel really confident in conducting my own research as I had a lot of practice and preparation throughout my master’s, especially by writing my master’s thesis in Environmental Psychology. My thesis was about evaluating a water and energy conservation programme for primary school children called “Water Savers” . Coordinating this project and working with schools and practitioners will be of great help to me for future larger projects that I will design and coordinate.
I will see what the future holds. Maybe later on in life, I would like to start my own research and consultancy company in the field of sustainability. For now, I am really looking forward to working on my PhD topic for the next four years.

Examples include what motivates people to act in an environmentally friendly way, or what motivates public acceptability of energy projects.What makes this track interesting is the balance between theory and practice. Environmental Psychology has a strong theoretical approach to how we understand people’s behaviour and how to motivate environmentally friendly behaviour. Theory can be directly applied to solve practical problems. It also addresses very important social issues, for example public acceptability of gas production which causes earthquakes in the north of the Netherlands or the adoption of electric vehicles.Environmental psychology is a rapidly growing field with its own theory and research methods. Its theoretical and practical relevance is enormous, given the acute environmental challenges we are currently facing.Students learn to understand the human aspects of transitioning to a more sustainable world. We are facing a huge challenge in climate change. There is of course political willingness and technology to help tackle it, but there is also a very strong human aspect. What do people actually want? What kind of solutions do they expect? What kind of solutions are they ready to adopt? Students gain the knowledge and skillset needed to advise politicians, industry and all other actors involved in the transition to sustainability.

This was also why this Master’s was set up.It includes course units such as ‘Designing interventions’ and ‘Personal, social and cultural change’, which focus on how human behaviour can be changed, as well as ‘Environmental Psychology’, in which students learn about theories in the field of environmental psychology. The course unit that I teach focuses on cross-disciplinary collaboration and teaches students to integrate their knowledge of environmental psychology with insights from other disciplines so as to be better able to tackle environmental issues.I also supervise Master’s theses that are on the interface of environmental and social psychology. My research interest lies in the role that groups and group processes play in how people think about the environment and whether or not they display environmentally friendly behaviour.The Master’s programme has a team of excellent lecturers, who are involved in practically relevant research projects and often work together with actors in the field, such as government bodies or businesses. This helps ensure that the programme offers strong links between theory and practice. You will not only receive thorough theoretical training but also learn to apply your knowledge to practical situations, which makes you widely employable. The track offers a lot of interactive teaching and contact with lecturers, all of whom are also involved in educational innovation.And last but not least: Groningen is a great student city, and our Faculty has a beautiful garden. If you are interested in a social perspective on the environment, then Groningen is the place to be!