Datafication and Digital Literacy

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Ever wondered how algorithms make sense of our digital activities to determine what we see and do online? Do you want to understand how big data is affecting our daily lives and how digital literacy can empower people to navigate digital societies?

open_in_newstudy website

typeregulier, 90 EC
start1 september
taalvolledig English
opleidingsduur18 maanden voltijd
numerus fixusnee
honoursheeft honours track

This programme offers students the opportunity to gain cutting-edge knowledge of the digital transformations that profoundly change society. New media technologies and platforms are increasingly central to people’s daily lives. Many activities, from doing business to getting information and organizing our health care, are now moving online. The data this generates allows for large-scale data mining and algorithmic filtering. This opens up opportunities to enhance our life, but also raises ethical issues and pushes us to thoroughly understand and reflect on the implications. By critically engaging with the role of digital media in our day-to-day lives, you will understand the wider consequences of our growing reliance on data for society, policy and business. By taking a digital literacy perspective, this MA empowers you to address these challenges of datafication.

Waarom aan de RUG?

This programme enables you to anticipate the challenges and opportunities of an increasingly digital society. The digital literacy approach allows you to become an expert with highly valued skills and state-of-the-art knowledge. You will do an internship to familiarize yourself with the job market and kick-start your career. Acquired skills include:
  • Cutting-edge knowledge of digital transformations
  • Digital literacy
  • Data analysis
  • Excellent writing and communication skills
  • Entrepreneuria


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1e jaar In the 1st year of the programme courses on transformations in the digital society, algorithmic culture, digital literacy and media use give you a solid theoretical foundation. Methods courses prepare you for doing research independently in a research seminar and MA thesis. In professional skills courses you learn more about media law, economy, ethics and policy, and get more practical experience. In the 3rd semester you write your MA thesis and apply your knowledge and skills in an internship.
Transformations in the Digital Society
5 EC
Algorithmic Culture
5 EC
Multimodal Discourse Analysis keuzevak
5 EC
Statistical Analysis with R keuzevak
5 EC
Digital Literacy
5 EC
Conceptualizing Audiences
5 EC
Analyzing Social Media Data keuzevak
5 EC
Capturing Media Use keuzevak
5 EC
Datafication: contemporary debates
5 EC
Research Seminar DDL
10 EC
Media Policy and Regulation keuzevak
5 EC
Data for Society: Civic Media keuzevak
5 EC
Thesis Lab: DDL
5 EC
Story Lab keuzevak
5 EC
Start-up Lab keuzevak
5 EC
2e jaar
Thesis DDL afstuderen
15 EC
Internship stage
15 EC


specialisatie Master's Placement

During this Master's track, you follow a mandatory placement for 15 ECTS credit points..

It is your responsibility to find a placement yourself, but the Office for Student Affairs can offer help with this where necessary.


taal van onderwijs100% en
case study, group assignment, lecture, individual assignment, literature study, oral presentation, research, research project, research proposal, portfolio, poster presentation, internship, tutorial, working group, self study
study guidance
If you have any questions or doubts about your studies, you can always contact the study advisor. He or she knows all the ins and outs of the program and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially.
honours-/excellence program Master's Honours Programme

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

Toelating en kosten


1 september 2022

aanmelding deadline : 15 augustus 2022
collegegeld nog niet bekend

Note: it's not possible to start in February. For more information, please contact the study advisor.

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). If you have a VWO diploma a language test is not required. Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Datafication & Digital Literacy. You will need to do a pre-master first. Please contact for more information on how to proceed.

inbegrepen in collegegeld

estimated monthly costs

bron: Nibud
303kamerhuur in Groningenrond het landelijk gemiddelde
172collegegeldop basis van € 2060 per jaar
80studieboeken en -spullen
77uiterlijkkleding, kapper, schoenen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven


102 studenten volgen deze opleiding
61% daarvan is vrouw
28 eerstejaars gestart in 2019
46% daarvan is vrouw
29331 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData


MESA is the study association of the bachelor and master programs of Media Studies. The association aims to help the cultural and academic growth of its members as well as improve contact between them. Additionally, the association plays a vital role in promoting and introducing the bachelor to both new and prospective students.
MESA is comprised of various committees, each with their own objectives to help us achieve our goals. Numerous events are organized all year round such as the first years introduction camp, parties, trips, excursions and debates amongst other things and offers services such as high-quality summaries.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête


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1/7 RUG
Datafication and Digital Literacy
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
100% Engelstalig
2/7 RUG
Journalistiek (NL)
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
90% Nederlandstalig
10% Engelstalig
3/7 RUG
Social Media and Society
€ 303 gemiddelde kamerhuur
7 eerstejaars
71% vrouw
? uur contacttijd/week
100% Engelstalig
4/7 RUG
€ 303 gemiddelde kamerhuur
33 eerstejaars
63% vrouw
? uur contacttijd/week
100% Nederlandstalig
100% Engelstalig
5/7 RUG
Media Creation and Innovation
€ 303 gemiddelde kamerhuur
7 eerstejaars
71% vrouw
? uur contacttijd/week
100% Engelstalig
6/7 RUG
Journalism (English taught)
€ 303 gemiddelde kamerhuur
7 eerstejaars
71% vrouw
? uur contacttijd/week
100% Engelstalig
7/7 Amsterdam UVA
Journalistiek en media
€ 424 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
100% Nederlandstalig
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Na de studie

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Students who finish this MA degree will have:
  • A thorough understanding of how to navigate the shifts undergone in social and political institutions as our societies have become digital societies
  • An understanding of the implications an increased reliance on digital media and digital data has had on society, with a focus on policy and media strategy
  • Strong analytical, methodological and professional skills that allows you to critically explore, and to develop critical research

Beroepsperspectief / arbeidsmarkt

This track leads to positions in policy making, education, consultancy, data management, media and digital advocacy, media analysis, data analysis.

aansluitende masteropleidingen

UULeraar VHO Nederlands full-time,part-time educational+ aanv. eisen


Admission Office (Contact form)
T: +31-(0)50 363 8976
W: Admission Office (Contact form)
Erika Kastelein MA

study advisor

Meer informatie?
Bezoek de website van deze opleiding.

open_in_newstudy website