DDM Marketing & Information Systems
Rijksuniversiteit Groningen
Deze opleiding
| ! | Deze opleiding communiceert alleen in het Engels. We tonen daarom de Engelstalige opleidingsinformatie. |
| locatieGroningen |
| diplomaMSc |
| typedouble degree, 120 EC |
| start1 februari, 1 september |
| taalvolledig English |
| opleidingsduur2 jaar voltijd |
| accreditatiesNVAO |
| croho-code60048 |
| numerus fixusnee |
| honoursnee |
The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing & Information Systems.
In Groningen, the focus is on customer relations and insights. You will learn how to collect customer data and how to analyse these using the latest and most advanced marketing research methods. Also, you will be trained in methods that allow you to analyse and model secondary data and big data, to track the marketing performance of firms and generate new customer insights. In Münster, the programme is founded on two pillars: value-based marketing and information systems. You will learn how marketing programs can be designed to create value for both customers and firms.
All students will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster. Note that you cannot directly apply for the two-year DD MSc as such. Instead, you have to apply for the second year in Münster after you have completed the first semester of the MSc in Marketing - Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) in Groningen.
Waarom aan de RUG?
Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status achieved by only one percent of business schools worldwide.
Studieprogramma
| periode | |||||
Consumer Psychology | |||||
Customer Models | |||||
Data Science and Marketing Analytics | |||||
Digital Marketing Intelligence | |||||
Electives for FEB students | |||||
Market Models | |||||
Marketing Research Methods | |||||
Master's Thesis Marketing | |||||
Strategic Marketing for MSc Marketing | |||||
| periode | |||||
Study at Munster University | |||||
Onderwijs
| taal van onderwijs | 100% en |
|---|---|
| avondonderwijs | n.v.t. |
| afstandsonderwijs | n.v.t. |
study guidance
Studying at university means you have to work independently and plan your studies yourself. And then there are many other situations that you may run into as a student, so it is therefore understandable that you may at some point need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies.The Faculty's study advisors are there to help you. Obviously, everything discussed with the study advisor remains confidential.
study abroad
Our double degree partner is Münster University, Münster, Germany► https://www.uni-muenster.de/en/
Toelating en kosten
startmomenten
aanmelding deadline : 15 oktober 2020
collegegeld nog niet bekend
aanmelding deadline : 1 juni 2020
collegegeld nog niet bekend
aanmelding deadline : 1 juni 2021
collegegeld nog niet bekend
toelatingseisen
cijferlijst
A certified grade list(s) is considered in the evaluation.
vooropleiding
You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence). After the first semester, you can apply for the add-on year in Münster.
This is only open to students of the Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation.
For more information, see: https://www.rug.nl/feb/apply-msc
If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions
studie kosten
| bedrag | kostenpost |
|---|---|
| € 8000 | levensonderhoudper jaar |
inbegrepen in collegegeld
| registration fee |
| examination |
De stad
studentaantallen
| 270 | studenten volgen deze opleiding |
| 53% | daarvan is vrouw |
| 45 | eerstejaars gestart in 2017 |
| 73% | daarvan is vrouw |
| 29331 | studenten aan de Rijksuniversiteit Groningen |
| 51% | daarvan is vrouw |
studievereniging
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
Keuzehulp
Studievergelijker
DDM Marketing & Information Systems
| € 303 gemiddelde kamerhuur |
| 45 eerstejaars |
| 73% vrouw |
| ? uur contacttijd/week |
DDM Marketing & Finance
| € 303 gemiddelde kamerhuur |
| 45 eerstejaars |
| 73% vrouw |
| ? uur contacttijd/week |
Marketing
| € 303 gemiddelde kamerhuur |
| 45 eerstejaars |
| 73% vrouw |
| ? uur contacttijd/week |
DDM Strategic Marketing Intelligence
| € 303 gemiddelde kamerhuur |
| 45 eerstejaars |
| 73% vrouw |
| ? uur contacttijd/week |
Marketing
| € 424 gemiddelde kamerhuur |
| 52 eerstejaars |
| 80% vrouw |
| ? uur contacttijd/week |
Feiten en / studie in cijfers
studentoordelen
| deze opleiding | landelijk | |
|---|---|---|
| algemeen oordeel | 4.6 | 4.6 |
| inhoud | 4.2 | 4.3 |
| docenten | 4.2 | 4.3 |
| studiefaciliteiten | 3.8 | 3.8 |
| studielast | 3.8 | 4.0 |
| studiebegeleiding | 3.8 | 4.0 |
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.
DDM Marketing & Information Systems aan de Rijksuniversiteit Groningen is beoordeeld door 83 respondenten. Gemiddeld waarderen ze de opleiding met 4.6 uit 5.
Na de studie
You will be able to collect, retrieve, manage and analyse data and interpret the results, generate insights, and design valuable marketing programs. Overall, our graduates qualify for a range of positions in international, multinational or transnational companies.
Beroepsperspectief / arbeidsmarkt
Because all of our programmes are EQUIS and AACSB accredited, a standard achieved by only one percent of universities worldwide, your degree will be highly valued in the labour market.
Our FEB Careers Services aim to help you develop your career and strengthen your employability skills and to empower you to achieve life-long success.
Check: FEB Career Services
Potentiële beroepen
Contact
Ask Your Question HerePlease fill in this contact form. We will answer your question within 72 hours.