DDM Marketing & Information Systems

Rijksuniversiteit Groningen

Unsplashed background img 2

Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!

open_in_newstudy website

locatieGroningen
diplomaMSc
typedouble degree, 120 EC
start1 februari, 1 september
taalvolledig English
opleidingsduur2 jaar voltijd
accreditatiesNVAO
croho-code60048
numerus fixusnee
honoursnee

The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms.

You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.

Waarom aan de RUG?

You can earn two Master's degrees by studying in Groningen and at a top university abroad - Munster University in only two years.

Our Marketing department is among the top 5 Marketing departments in Europe. All of our programmes are research-based, combining lectures by high-quality lecturers who teach course units related to their research with, for example, guest lectures, real-life cases and simulation games.
Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status achieved by only one percent of business schools worldwide.

Studieprogramma

Unsplashed background img 2
1e jaar In Groningen, you will follow the Marketing Analytics and Data Science (MADS) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.
periode
Companies, Brands and Consumers
Customer Models
Data Science Methods
Digital Marketing Intelligence
Market Models
Data Engineering
Master's Thesis Marketing
2e jaar In Münster, you will follow courses from the MSc BA Major Marketing & Minor Information Systems, comprised of 60 ECTS in total.
periode
Study at Munster University

Onderwijs

taal van onderwijs100% en
avondonderwijsn.v.t.
afstandsonderwijsn.v.t.
study guidance
Studying at university means you have to work independently and plan your studies yourself. And then there are many other situations that you may run into as a student, so it is therefore understandable that you may at some point need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies.
The Faculty's study advisors are there to help you. Obviously, everything discussed with the study advisor remains confidential.
study abroad
Our double degree partner is Münster University, Münster, Germany
► https://www.uni-muenster.de/en/

Toelating en kosten

startmomenten

1 februari 2021

aanmelding deadline : 15 oktober 2020
collegegeld nog niet bekend

1 september 2020

aanmelding deadline : 1 mei 2020
collegegeld nog niet bekend

1 september 2021

aanmelding deadline : 1 mei 2021
collegegeld nog niet bekend

You cannot apply for this double degree programme as such, but you first need to follow the Marketing Analytics and Data Science (MADS) profile of the MSc Marketing. After the first semester, you can apply for the add-on year in Munchen. Selection will take place based on grades and motivation.
toelatingseisen

cijferlijst
A certified grade list(s) is considered in the evaluation.

vooropleiding
You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster.

This is only open to students of the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation.

For more information, see: https://www.rug.nl/feb/apply-msc

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions

studie kosten
bron: Rijksuniversiteit Groningen
bedrag kostenpost
€ 8000levensonderhoudper jaar
inbegrepen in collegegeld
registration fee
examination

De stad

studentaantallen

270 studenten volgen deze opleiding
53% daarvan is vrouw
45 eerstejaars gestart in 2017
73% daarvan is vrouw
29331 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData

studievereniging

EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.

Keuzehulp

Unsplashed background img 2

Studievergelijker

1/5 RUG
DDM Marketing & Information Systems
€ 303 gemiddelde kamerhuur
45 eerstejaars
73% vrouw
? uur contacttijd/week
2/5 RUG
Marketing
€ 303 gemiddelde kamerhuur
45 eerstejaars
73% vrouw
? uur contacttijd/week
3/5 RUG
DDM Marketing & Finance
€ 303 gemiddelde kamerhuur
45 eerstejaars
73% vrouw
? uur contacttijd/week
4/5 RUG
DDM Strategic Marketing Intelligence
€ 303 gemiddelde kamerhuur
45 eerstejaars
73% vrouw
? uur contacttijd/week
5/5 Amsterdam VU
Marketing
€ 424 gemiddelde kamerhuur
52 eerstejaars
80% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers

studentoordelen

bron: Nationale Studenten Enquete
deze
opleiding
landelijk
algemeen oordeel4.64.6
inhoud4.24.3
docenten4.24.3
studiefaciliteiten3.83.8
studielast3.84.0
studiebegeleiding3.84.0
De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.

DDM Marketing & Information Systems aan de Rijksuniversiteit Groningen is beoordeeld door 83 respondenten. Gemiddeld waarderen ze de opleiding met 4.6 uit 5.

Na de studie

Unsplashed background img 2
Upon completing this DD programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights.
You will be able to collect, retrieve, manage and analyse data and interpret the results, generate insights, and design valuable marketing programs. Overall, our graduates qualify for a range of positions in international, multinational or transnational companies.

Beroepsperspectief / arbeidsmarkt

Upon completing this double degree programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights.

Because all of our programmes are EQUIS and AACSB accredited, a standard achieved by only one percent of universities worldwide, your degree will be highly valued in the labour market.

FEB Career Services

To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. In order to give you a better idea of your prospects after graduating, we have gathered some facts and figures from our alumni.



Potentiële beroepen

data scientist
market intelligence expert
market researcher in the private or public sector
researcher at a university (research master's & phd programmes)
strategic marketing expert
bron: StudieData

Contact

Ask Your Question (FEB)

Please fill in this contact form. We will answer your question within 72 hours.

Meer informatie?
Bezoek de website van deze opleiding.

open_in_newstudy website