DDM Marketing & Information Systems

Rijksuniversiteit Groningen

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!

open_in_newstudy website

locatieGroningen
diplomaMSc 
typedouble degree, 120 EC
start1 september
taalvolledig English
opleidingsduur2 jaar voltijd
accreditatiesNVAO
croho-code60048
numerus fixusnee
honoursnee
The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.
In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.


					

Waarom aan de RUG?

You can earn two Master's degrees by studying in Groningen and at a top university abroad - Munster University in only two years.
Our Marketing department is among the top 5 Marketing departments in Europe. All of our programmes are research-based, combining lectures by high-quality lecturers who teach course units related to their research with, for example, guest lectures, real-life cases and simulation games.

The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.

Studieprogramma

1e jaar
2e jaar

1e jaar In Groningen, you will follow the Marketing Analytics and Data Science (MADS) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.


						periode
Elective MADS
Statistical Learning in Marketing
Companies, Brands and Consumers
Customer Models
Data Science Methods
Marketing Management elective
Method elective
Data Engineering
Master's Thesis Marketing

2e jaar In Münster, you will follow courses from the MSc BA Major Marketing & Minor Information Systems, comprised of 60 ECTS in total.


						periode
Study at Munster University

Onderwijs

taal van onderwijs	100% en
avondonderwijs	n.v.t.
afstandsonderwijs	n.v.t.

study guidance

Studying at university means you have to work independently and plan your studies yourself. And then there are many other situations that you may run into as a student, so it is therefore understandable that you may at some point need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies.
The Faculty's study advisors are there to help you. Obviously, everything discussed with the study advisor remains confidential.

study abroad

Our double degree partner is Münster University, Münster, Germany
► https://www.uni-muenster.de/en/

Toelating en kosten

startmomenten

1 september 2022

aanmelding deadline : 1 mei 2022
wettelijk tarief : € 2209 (€1105 in het eerste jaar)
instellingstarief : € 15487
niet-EU/EER studenten : € 16201

1 september 2023

aanmelding deadline : 1 mei 2023
collegegeld nog niet bekend

You cannot apply for this double degree programme as such, but you first need to follow the Marketing Analytics and Data Science (MADS) profile of the MSc Marketing. After the first semester, you can apply for the add-on year in Munchen. Selection will take place based on grades and motivation.

toelatingseisen

cijferlijst
A certified grade list(s) is considered in the evaluation.

vooropleiding
You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster.

This is only open to students of the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation.

For more information, see: https://www.rug.nl/feb/apply-msc

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions

inbegrepen in collegegeld

registration fee

examination

estimated monthly costs

bron: Nibud
bedrag		kostenpost
€	303	kamerhuur in Groningenrond het landelijk gemiddelde
€	22	internet+tv
€	152	boodschappen/kostgeld
€	32	telefoon
€	117	verzekeringen
€	172	collegegeldop basis van € 2060 per jaar
€	80	studieboeken en -spullen
€	29	drinken/snoep/snacks
€	77	uiterlijkkleding, kapper, schoenen
€	30	contributies/abonnementen
€	132	vrije tijdstappen, uit eten, vakantie
€	42	vervoernaast de OV-kaart
€	45	overig

€	1171	totale maandelijkse uitgaven landelijk gemiddelde is € 1181

Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven

studentaantallen

247	studenten volgen deze opleiding
49%	daarvan is vrouw
33	eerstejaars gestart in 2019
52%	daarvan is vrouw
29331	studenten aan de Rijksuniversiteit Groningen
51%	daarvan is vrouw

bron: StudieData

studievereniging

EBF

The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.

Marug

The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.

Op kamers in Groningen

55216	studenten studerend
31914	studenten woonachtig
€ 303	gemiddelde kamerprijs
	kamer betaalbaarheid
21 m²	gemiddelde kameroppervlak
	kamer beschikbaarheid

bron: Nationale Studenten Enquête

Keuzehulp

1/7 RUG
DDM Marketing & Information Systems

€ 303 gemiddelde kamerhuur

? eerstejaars

NAN% vrouw

? uur contacttijd/week

> bekijk opleiding

2/7 RUG
DDM Marketing & Finance

€ 303 gemiddelde kamerhuur

? eerstejaars

NAN% vrouw

? uur contacttijd/week

> bekijk opleiding

3/7 RUG
DDM Strategic Marketing Intelligence

€ 303 gemiddelde kamerhuur

? eerstejaars

NAN% vrouw

? uur contacttijd/week

> bekijk opleiding

4/7 RUG
MSc Marketing - Marketing Management

€ 303 gemiddelde kamerhuur

? eerstejaars

NAN% vrouw

? uur contacttijd/week

> bekijk opleiding

5/7 RUG
MSc Marketing - Marketing Analytics and Data Science

€ 303 gemiddelde kamerhuur

? eerstejaars

NAN% vrouw

? uur contacttijd/week

> bekijk opleiding

6/7 RUG
Marketing

€ 303 gemiddelde kamerhuur

? eerstejaars

NAN% vrouw

? uur contacttijd/week

> bekijk opleiding

7/7 Amsterdam VU
Marketing

€ 424 gemiddelde kamerhuur

52 eerstejaars

80% vrouw

? uur contacttijd/week

> bekijk opleiding

disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

> uitgebreide vergelijking

Feiten en / studie in cijfers

studentoordelen

bron: Nationale Studenten Enquete
	deze opleiding	landelijk
algemeen oordeel	4.6	4.6
inhoud	4.2	4.3
docenten	4.2	4.3
studiefaciliteiten	3.8	3.8
studielast	3.8	4.0
studiebegeleiding	3.8	4.0

De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.

DDM Marketing & Information Systems aan de Rijksuniversiteit Groningen is beoordeeld door 83 respondenten. Gemiddeld waarderen ze de opleiding met 4.6 uit 5.

Na de studie

Upon completing this DD programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights.
You will be able to collect, retrieve, manage and analyse data and interpret the results, generate insights, and design valuable marketing programs. Overall, our graduates qualify for a range of positions in international, multinational or transnational companies.

Beroepsperspectief / arbeidsmarkt

Upon completing this double degree programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights.
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.

FEB Career Services

When you become a student at the faculty, we want to support you in developing your career and strengthen your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.

Potentiële beroepen

data scientist

market intelligence expert

market researcher in the private or public sector

researcher at a university (research master's & phd programmes)

strategic marketing expert

bron: StudieData

Contact

Ask Your Question (FEB)

Please fill in this contact form. We will answer your question within 72 hours.

W: Ask Your Question (FEB)

Meer informatie?
Bezoek de website van deze opleiding.