!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
In the Master's specialisation in Marketing you'll learn all about creating long-term sustainable relations in relation to corporate social responsibility.

open_in_newstudy website

locatieNijmegen
diplomaMSc 
typeregulier, 60 EC
start1 september
taalvolledig English
opleidingsduur12 maanden voltijd
accreditatiesNVAO
croho-code60644
numerus fixusnee
honoursnee

						Marketing is much more than simply selling products or services. It's also about creating value for customers and other stakeholders. And these other stakeholders aren't just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

You will learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation.

What's the impact of the marketing strategy on organisational performance? How can customers be gotten involved in product development? What is needed to develop strong customer-brand relationships? This is just a small sample of questions you'll gain the answer to.

The Master's in Marketing is a specialisation of the Master's programme in Business Administration.
					


					

Master's specialisation in Marketing

Waarom aan de Radboud Universiteit?

The key to this specialisation is relationship management. You'll come to understand that more than a sound product is needed. Top-quality services can also strengthen consumer relation through trust, commitment and loyalty. All this need to be part of marketing strategies and plans which you will learn how to make.

You will also gain needed knowledge in social and psychological processes. You'll use this and your knowledge of scientific methodology to extract the perception of the consumer out of marketing research data and bring it into campaigns and plans.
You will become up-to-date with the latest developments and innovations in the field. Our specialisation therefore includes topics as customer engagement, digital marketing and brand communities .
You'll come to understand how marketing relates to other business disciplines such as sales, human relation management, product development, distribution, communication and service quality.
Through your choice in electives you can also determine in which related area you want to have more in-depth knowledge in, such as culture, communication or for instance strategy or human relations.

opbouw
1e jaar

opbouwTopics such as customer value, customer relationships, and market orientation are addressed in the Marketing Management course while the Buying Behaviour course explains the buying and decision making of customers. The development and marketing of new products and services is tackled in the Product Management course while the Brand Management course focuses on how to manage brands. The programme also trains you in several advanced (multivariate) research methods.

	1	2	3
	periode
Marketing Performance	6 EC
Consumer Behaviour	6 EC
Methodology in Marketing and Strategic Management Research onderzoek	6 EC
International Brand Management		6 EC
Marketing and Innovation		6 EC
Elective course(s)			12 EC
Master's thesis in Marketing afstuderen			18 EC

Onderwijs

taal van onderwijs	100% en
onderwijsopzet	50% zelfstudie 40% theorie 10% praktijk
avondonderwijs	n.v.t.
afstandsonderwijs	n.v.t.

onderwijsvormen

case study, literature study, gaming, colloquium, oral presentation, internship, computer exercise, research, research project, excursion, research proposal, tutorial, lecture, design project, working group, group assignment, portfolio, workshop, group discussion, poster presentation, self evaluation, individual assignment, practicum, self study, integration module, project

objectives

The Marketing specialisation's goal is for students to gain knowledge of relevant marketing theories and insights and to use them as an academic or market researcher, manager or consultant. At the same time after completing the programme you will be able to develop your own balanced and concise opinions about marketing problems and know how to solve them using specific marketing theories. Expertise on brands management and brand equity together with product management decision will be delivered.

Toelating en kosten

toelatingseisen

vooropleiding
In order to get admitted to this Master's you'll need a completed Bachelor's degree in Business Administration or a related discipline.

inbegrepen in collegegeld

registration fee

certificate

examination

estimated monthly costs

bron: Nibud
bedrag		kostenpost
€	315	kamerhuur in Nijmegenrond het landelijk gemiddelde
€	22	internet+tv
€	152	boodschappen/kostgeld
€	32	telefoon
€	117	verzekeringen
€	172	collegegeldop basis van € 2060 per jaar
€	80	studieboeken en -spullen
€	29	drinken/snoep/snacks
€	77	uiterlijkkleding, kapper, schoenen
€	30	contributies/abonnementen
€	132	vrije tijdstappen, uit eten, vakantie
€	42	vervoernaast de OV-kaart
€	45	overig

€	1183	totale maandelijkse uitgaven landelijk gemiddelde is € 1181

Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven

studentaantallen

381	studenten volgen deze opleiding
48%	daarvan is vrouw
42	eerstejaars gestart in 2017
62%	daarvan is vrouw
20442	studenten aan de Radboud Universiteit
57%	daarvan is vrouw

bron: StudieData

studievereniging

Synergy

Synergy is de studievereniging voor studenten Bedrijfskunde en Business Administration. Synergy telt ongeveer 2000 leden en is daarmee een van de grootste studieverenigingen in Nijmegen. Synergy heeft de volgende doelen:
Het overbruggen van de kloof tussen theorie en praktijk;
Belangenbehartiging van studenten bedrijfskunde;
Studenten onderling met elkaar in contact brengen.

Op kamers in Nijmegen

41385	studenten studerend
18288	studenten woonachtig
€ 315	gemiddelde kamerprijs
	kamer betaalbaarheid
20 m²	gemiddelde kameroppervlak
	kamer beschikbaarheid

bron: Nationale Studenten Enquête

aan het woord: studenten en docenten

'The training I received at Radboud University has been very important to my academic development'

My academic skills were developed at Radboud University, particularly my ability to conduct research independently. When I studied in China for my Bachelor's, there was not much focus on writing papers and reading academic articles. The study was solely based on the textbooks and practicing by answering questions. They did not assign enough independent projects to students. Therefore, the academic training I received at Radboud University has been very important to my academic development.

1/28 Radboud Universiteit
Marketing

€ 315 gemiddelde kamerhuur

42 eerstejaars

61% vrouw

? uur contacttijd/week

100% Engelstalig

	deze opleiding	landelijk
algemeen oordeel	4.0	4.0
inhoud	3.9	3.8
docenten	3.7	3.8
studiefaciliteiten	3.8	3.6
studielast	3.6	3.6
studiebegeleiding	3.3	3.5

instelling	opleiding	instroomeisen
UU	Leraar VHO algemene economie full-time,part-time educational	+ 30 EC pre-master
Universiteit Leiden	Leraar VHO in Bedrijfseconomie educational	geen aanvullende eisen

Marketing

Radboud Universiteit

Deze opleiding

Waarom aan de Radboud Universiteit?

Studieprogramma

Onderwijs

onderwijsvormen

objectives

Toelating en kosten

toelatingseisen

inbegrepen in collegegeld

estimated monthly costs

Studenten en studentenleven

studentaantallen

studievereniging

Synergy

Op kamers in Nijmegen

aan het woord: studenten en docenten

'The training I received at Radboud University has been very important to my academic development'

Keuzehulp

Studievergelijker

Feiten en / studie in cijfers

studentoordelen

Na de studie

Beroepsperspectief / arbeidsmarkt

aansluitende masteropleidingen

Potentiële beroepen

Contact