Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
By studying different aspects of the marketing process you learn how strategies and tactics result in the success or failure of products and services.

open_in_newstudy website

locatieRotterdam
diplomaMSc
typeregulier, 60 EC
start1 september
taalvolledig English
opleidingsduur12 maanden voltijd
accreditatiesAACSB International , EFMD Global, NVAO
croho-code60063
numerus fixusnee
honoursheeft honours track

Marketing is fundamental to vision and strategy. It is an important driver of performance in organisations. By studying different aspects of the marketing process you learn how strategies and tactics result in the success or failure of products and services. People who understand marketing are better able to develop a successful vision and strategy for their businesses.

It’s essential for marketing professionals to know how to use digital marketing and data analytics. Skills like data mining, SEO, and using social media are now much more important. In this programme, you can differentiate yourself by choosing one of two elective tracks in such relevant field like product management, digital marketing, and analytics.

Waarom aan de Erasmus?

> 45% international students in programme
> 95% of graduates employed within 3 months after graduation
> Examples of your future job title: Accountmanager, brand manager, product manager
Study trips and company visits, study exchanges, and extracurricular activities address the subject of marketing management from every angle. Students appreciate the up-to-date content 'which makes it even more interesting' they say. They also note that courses fit coherently together.

Your fellow RSM students, your professors, and researchers in the business school come from all over the world, and bring their international insights into consumer behaviour; you can learn practical tactics for integrating this knowledge into solid marketing strategies.

Onderwijs

taal van onderwijs100% en
avondonderwijsn.v.t.
afstandsonderwijsn.v.t.
onderwijsvormen
case study, group assignment, lecture, thesis, home study, workshop
objectives
> Comprehensive insights into consumer behaviour, and practical tactics for integrating this knowledge into solid marketing strategies;
> Focus on a key functional area as an excellent preparation for a top management role;
> Mix of lectures, case studies, group work, simulations and experiential learning;
> Intensive collaboration with practitioners outside the classroom.
study abroad
Please read more about the master exchange on: https://www.rsm.nl/international-office/outgoing-exchange/master-exchange/.
honours-/excellence program MScMM Honours Programme

A limited group of 20-25 students will be selected to follow an additional course that runs across the 3rd and 4th block of their studies.

During the sessions, faculty members and marketing practitioners will discuss relevant and current themes in marketing, such as branding and social media.

Researchers within the department will present their own and others' latest research in these areas and discuss it with the students. Practitioners and alumni will be invited to some of the sessions to give the programme a more applied flavour. The programme will also feature company visits. The sessions will be highly interactive and require a strong preparation consisting of reading and summarizing relevant literature. Cooperation will be sought with external partners, who will discuss the topics from their practical perspective.

Toelating en kosten

startmomenten

1 september 2022

aanmelding deadline : 15 mei 2022
wettelijk tarief : € 2209 (€1105 in het eerste jaar)
instellingstarief : € 12400
niet-EU/EER studenten : € 12400

1 september 2023

aanmelding deadline : 15 mei 2023
collegegeld nog niet bekend

To learn more about our application process, visit our website: https://www.rsm.nl/shared-content/masters/how-to-apply/
Admission criteria

  1. A research university bachelor degree containing a minimum total of 20 EC in qualitative and quantitative research methods and statistics, as well as a minimum of 40 EC in advanced courses in business administration and marketing or business communications and marketing.
  2. More specific information about our admission requirements can be found on https://www.rsm.nl/shared-content/masters/how-to-apply/admission/

This programme has a rolling admissions process and a maximum capacity. The application will stay open until the 15th of May, but if the programme reaches maximum capacity before that, the application will close. We advise you to apply as soon as possible after the application has opened.


toelatingseisen

instaptoets
GMAT test results (for students who have obtained their diploma outside the Netherlands).

cijfergemiddelde

cijferlijst

taaltoets
In order to guarantee the required minimum level of English proficiency, an applicant must be able to show proof of proficiency on at least C1 level. With every form of proof, you must include sufficient documentation to support this.

resumee

inbegrepen in collegegeld
examination

estimated monthly costs

bron: Nibud
bedragkostenpost
342kamerhuur in Rotterdamrond het landelijk gemiddelde
22internet+tv
152boodschappen/kostgeld
32telefoon
117verzekeringen
172collegegeldop basis van € 2060 per jaar
80studieboeken en -spullen
29drinken/snoep/snacks
77uiterlijkkleding, kapper, schoenen
30contributies/abonnementen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart
45overig

€ 1210totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven

studentaantallen

253 studenten volgen deze opleiding
70% daarvan is vrouw
27 eerstejaars gestart in 2019
63% daarvan is vrouw
25922 studenten aan de Erasmus Universiteit Rotterdam
51% daarvan is vrouw
bron: StudieData

Op kamers in Rotterdam

64957studenten studerend
26950studenten woonachtig   
€ 342gemiddelde kamerprijs
kamer betaalbaarheid
27 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête

Keuzehulp

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Studievergelijker

1/2 Erasmus
Marketing Management
€ 342 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
2/2 Tilburg University
Marketing Management
€ 253 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers

studentoordelen

bron: Nationale Studenten Enquete
deze
opleiding
landelijk
algemeen oordeel4.44.3
inhoud4.24.1
docenten4.03.9
studiefaciliteiten3.13.3
studielast3.83.7
studiebegeleiding3.63.5
De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.

Marketing Management aan de Erasmus Universiteit Rotterdam is beoordeeld door 70 respondenten. Gemiddeld waarderen ze de opleiding met 4.4 uit 5.

Na de studie

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As a graduate of RSM's MSc in Marketing Management, you can pursue a career as a product/brand manager, market researcher, marketing management trainee, account manager, media planner, category manager, advertising strategist, or one of many other related positions. From these positions, graduates can progress to more senior-level positions. Marketing holds such importance for top management decisions so the MSc Marketing Management is excellent preparation for a management career.

Beroepsperspectief / arbeidsmarkt

95% of graduates employed within 3 months after graduation

For more information, also visit: https://www.rsm.nl/msc-employment-report/

Potentiële beroepen

account manager
brand manager
product manager
bron: StudieData

Contact

Contact RSM

Contact Master programmes RSM

Meer informatie?
Bezoek de website van deze opleiding.

open_in_newstudy website