Deze opleiding
| ! | Deze opleiding communiceert alleen in het Engels. We tonen daarom de Engelstalige opleidingsinformatie. |
| locatieRotterdam |
| diplomaMSc |
| typeregulier, 60 EC |
| start1 september |
| taalvolledig English |
| opleidingsduur12 maanden voltijd |
| accreditatiesAACSB International , EFMD Global, NVAO |
| croho-code60063 |
| numerus fixusnee |
| honoursheeft honours track |
Marketing is fundamental to vision and strategy. It is an important driver of performance in organisations. By studying different aspects of the marketing process you learn how strategies and tactics result in the success or failure of products and services. People who understand marketing are better able to develop a successful vision and strategy for their businesses.
It’s essential for marketing professionals to know how to use digital marketing and data analytics. Skills like data mining, SEO, and using social media are now much more important. In this programme, you can differentiate yourself by choosing one of two elective tracks in such relevant field like product management, digital marketing, and analytics.
Waarom aan de Erasmus?
> 95% of graduates employed within 3 months after graduation
> Examples of your future job title: Accountmanager, brand manager, product manager
Your fellow RSM students, your professors, and researchers in the business school come from all over the world, and bring their international insights into consumer behaviour; you can learn practical tactics for integrating this knowledge into solid marketing strategies.
Onderwijs
| taal van onderwijs | 100% en |
|---|---|
| avondonderwijs | n.v.t. |
| afstandsonderwijs | n.v.t. |
onderwijsvormen
case study, group assignment, lecture, thesis, home study, workshopobjectives
> Comprehensive insights into consumer behaviour, and practical tactics for integrating this knowledge into solid marketing strategies;> Focus on a key functional area as an excellent preparation for a top management role;
> Mix of lectures, case studies, group work, simulations and experiential learning;
> Intensive collaboration with practitioners outside the classroom.
study abroad
Please read more about the master exchange on: https://www.rsm.nl/international-office/outgoing-exchange/master-exchange/.honours-/excellence program MScMM Honours Programme
A limited group of 20-25 students will be selected to follow an additional course that runs across the 3rd and 4th block of their studies.
During the sessions, faculty members and marketing practitioners will discuss relevant and current themes in marketing, such as branding and social media.
Researchers within the department will present their own and others' latest research in these areas and discuss it with the students. Practitioners and alumni will be invited to some of the sessions to give the programme a more applied flavour. The programme will also feature company visits. The sessions will be highly interactive and require a strong preparation consisting of reading and summarizing relevant literature. Cooperation will be sought with external partners, who will discuss the topics from their practical perspective.
Toelating en kosten
startmomenten
aanmelding deadline : 15 mei 2023
wettelijk tarief : € 2314 (€1157 in het eerste jaar)
instellingstarief : € 12600
niet-EU/EER studenten : € 21500
aanmelding deadline : 15 mei 2024
collegegeld nog niet bekend
- A research university bachelor degree containing a minimum total of 20 EC in qualitative and quantitative research methods and statistics, as well as a minimum of 40 EC in advanced courses in business administration and marketing or business communications and marketing.
- More specific information about our admission requirements can be found on https://www.rsm.nl/shared-content/masters/how-to-apply/admission/
This programme has a rolling admissions process and a maximum capacity. The application will stay open until the 15th of May, but if the programme reaches maximum capacity before that, the application will close. We advise you to apply as soon as possible after the application has opened.
toelatingseisen
cijfergemiddelde
cijferlijst
resumee
instaptoets
GMAT test results (for students who have obtained their diploma outside the Netherlands).
taaltoets
In order to guarantee the required minimum level of English proficiency, an applicant must be able to show proof of proficiency on at least C1 level. With every form of proof, you must include sufficient documentation to support this.
inbegrepen in collegegeld
| examination |
estimated monthly costs
| bedrag | kostenpost | ||
|---|---|---|---|
| € | 342 | kamerhuur in Rotterdamrond het landelijk gemiddelde | |
| € | 22 | internet+tv | |
| € | 152 | boodschappen/kostgeld | |
| € | 32 | telefoon | |
| € | 117 | verzekeringen | |
| € | 172 | collegegeldop basis van € 2060 per jaar | |
| € | 80 | studieboeken en -spullen | |
| € | 29 | drinken/snoep/snacks | |
| € | 77 | uiterlijkkleding, kapper, schoenen | |
| € | 30 | contributies/abonnementen | |
| € | 132 | vrije tijdstappen, uit eten, vakantie | |
| € | 42 | vervoernaast de OV-kaart | |
| € | 45 | overig | |
| € | 1210 | totale maandelijkse uitgaven landelijk gemiddelde is € 1181 | |
Bekijk ook de uitgebreide toelichting: wat kost studeren?
Studenten en studentenleven
studentaantallen
| 253 | studenten volgen deze opleiding |
| 70% | daarvan is vrouw |
| 27 | eerstejaars gestart in 2019 |
| 63% | daarvan is vrouw |
| 25922 | studenten aan de Erasmus Universiteit Rotterdam |
| 51% | daarvan is vrouw |
Op kamers in Rotterdam
| 64957 | studenten studerend |
| 26950 | studenten woonachtig |
| € 342 | gemiddelde kamerprijs |
| kamer betaalbaarheid | |
| 27 m2 | gemiddelde kameroppervlak |
| kamer beschikbaarheid |
Keuzehulp
Studievergelijker
Marketing Management
| € 342 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing Management
| € 253 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Feiten en / studie in cijfers
studentoordelen
| deze opleiding | landelijk | |
|---|---|---|
| algemeen oordeel | 4.4 | 4.3 |
| inhoud | 4.2 | 4.1 |
| docenten | 4.0 | 3.9 |
| studiefaciliteiten | 3.1 | 3.3 |
| studielast | 3.8 | 3.7 |
| studiebegeleiding | 3.6 | 3.5 |
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.
Marketing Management aan de Erasmus Universiteit Rotterdam is beoordeeld door 70 respondenten. Gemiddeld waarderen ze de opleiding met 4.4 uit 5.
Na de studie
Beroepsperspectief / arbeidsmarkt
For more information, also visit: https://www.rsm.nl/msc-employment-report/
