DDM Strategic Marketing Intelligence

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Would you like to become a market-oriented leader in the modern economy? Then this double degree programme is the Master's for you!

The double degree program combines the expertise in Marketing Intelligence from Groningen with the expertis on Strategic Marketing from the BI Norwegian Business school in Oslo.

During the first year in Groningen, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value. 

All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway.

You can not apply for this double degree programme as such, but you first need to follow the MI track of the MSc Marketing. After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with MI track and an MSc in Strategic Marketing Management.

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locatieGroningen
diplomaMA/MSc Marketing
typedouble degree, 120 EC
start1 september
taalvolledig English
opleidingsduur2 jaar voltijd
accreditatiesNVAO
croho-code60048
heeft geen numerus fixus
geen honoursprogramma
Studying Economics and Business in Groningen

Waarom aan de Rijksuniversiteit?

This programme is a unique combination of two degrees, one in Groningen and one in Oslo. You will learn about marketing intelligence and strategic marketing management in an international environment. Furthermore, the programme is internationally accredited, guaranteeing a high-quality education that meets both the AACSB and EQUIS standards, a status only one percent of universities worldwide achieve.

Open dagen en meeloopdagen

Masterweek Groningen
Van 19 t/m 23 maart 2018 organiseren de faculteiten op verschillende dagen een mastervoorlichting op locatie. Aanmelden kan vanaf eind februari 2018.

Studieprogramma

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opbouwCheck for in-depth info on all courses:
https://www.rug.nl/ocasys/rug/vak/showpos?opleiding=5409
1e jaar During your first year, in Groningen, you will follow advanced course units in marketing intelligence (60 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a 20 ECTS Master's thesis.
periode
Marketing Research Methods
Strategic Marketing for MSc Marketing
Electives for students from FEB
Master's Thesis Marketing
Consumer Psychology
Market Models
Marketing Engineering
Customer Models
Data Science and Marketing Analytics
2e jaar In Oslo you will take courses in strategic marketing management and write a 10 ECTS research paper.
periode
Study at BI, Oslo, icl. Research Paper

specialisaties

specialisatie Healthcare Management Focus Area

Focus your MSc on Healthcare Management and open up extra career opportunities. There are two steps to the Healthcare Management Focus Area-

  1. complete two of four chosen electives 2) write and round off an MSc thesis on a healthcare management topic

specialisatie Energy Focus Area

Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area-

  1. complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic

Onderwijs

taal van onderwijs100% en
avondonderwijsn.v.t.
afstandsonderwijsn.v.t.
study guidance
Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.
study abroad
Our double degree partner is BI Norwegian Business School, Oslo, Norway

► http://www.bi.edu/

Toelating en studiekosten

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startmomenten

1 september 2018
aanmelding deadline : 1 mei 2018
collegegeld nog niet bekend
toelatingseisen

vooropleiding
To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing (with the specialization MI). After the first semester you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

Open to students on the Marketing Intelligence track of the MSc in Marketing with an average grade of at least 7.2

For more information, see: http://www.rug.nl/feb/education/admission-application/nl-route/1

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office

studie kosten
bron: Rijksuniversiteit Groningen
bedrag kostenpost
€ 8000levensonderhoudper jaar
inbegrepen in collegegeld
examination
registration fee

estimated monthly costs

bron: Nibud
bedragkostenpost
303kamerhuur in Groningenrond het landelijk gemiddelde
22internet+tv
152boodschappen/kostgeld
32telefoon
117verzekeringen
158collegegeldop basis van € 1906 per jaar
80studieboeken en -spullen
29drinken/snoep/snacks
77uiterlijkkleding, kapper, schoenen
30contributies/abonnementen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart
45overig

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven

studentaantallen

? studenten volgen deze opleiding
?% daarvan is vrouw
? eerstejaars gestart in 2012
?% daarvan is vrouw
28510 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: HBO-raad/VSNU

studievereniging

EBF
The EBF (Faculty of Economics and Business student association) is an association that builds a bridge for students between their college years and career. The EBF organizes symposia, research projects in and outside of Europe, two-day congresses and much more events.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête

Keuzehulp

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Studievergelijker

1/4 Rijksuniversiteit
DDM Strategic Marketing Intelligence
€ 303 gemiddelde kamerhuur
? eerstejaars
?% vrouw
? uur contacttijd/week
2/4 Rijksuniversiteit
Marketing
€ 303 gemiddelde kamerhuur
? eerstejaars
?% vrouw
? uur contacttijd/week
3/4 Rijksuniversiteit
DDM Marketing & Finance
€ 303 gemiddelde kamerhuur
? eerstejaars
?% vrouw
? uur contacttijd/week
4/4 Amsterdam VU
Marketing
€ 424 gemiddelde kamerhuur
? eerstejaars
?% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers

bron: Nationale Studenten Enquete 2015
deze
opleiding
landelijk
algemeen oordeel4.34.2
inhoud4.14.0
docenten44.0
studiefaciliteiten3.73.6
studielast3.53.6
studiebegeleiding3.53.7

Studentoordelen

De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2015 hebben meer dan 200.000 studenten hun oordeel gegeven over hun studie en instelling.

DDM Strategic Marketing Intelligence aan de Rijksuniversiteit Groningen is beoordeeld door 84 respondenten. Gemiddeld waarderen ze de opleiding met 4.3 uit 5.

Na de studie

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Beroepsperspectief / arbeidsmarkt

After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities worldwide achieve, your degree will be highly valued on the labour market.
FEB Careers Company

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies.
Check: http://www.rug.nl/feb/career-services/

current job market

vergeleken met andere studies

zoektijd baangoed
salaris na 1,5 jaar goed
kans op een vaste baan zeer goed
bron: Elsevier beste banen 2015

Potentiële beroepen

  • brand or product manager (national or international)
  • customer relations manager
  • market intelligence expert or database analyst
  • market researcher
  • researcher at a university (research master's & phd programmes)
  • strategic marketing consultant (national or international)
bron: StudieData

Contact

Liane Voerman

Academic Coordinator

Lianne Molog-Kwant

Contact person

prospectives.feb@rug.nl
Meer informatie?
Bezoek de website van deze opleiding.

open_in_newstudy website