DDM Marketing & Information Systems

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is the Master's programme for you!

The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing & Information Systems.

In Groningen, the focus is on customer relations and insights. You will learn how to collect customer data and how to analyse these using the latest and most advanced marketing research methods. Also, you will be trained in methods that allow you to analyse and model secondary data and big data, to track the marketing performance of firms and generate new customer insights. In Münster, the programme is founded on two pillars: value-based marketing and information systems. You will learn how marketing programs can be designed to create value for both customers and firms.

All students will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster. Note that you cannot directly apply for the two-year DD MSc as such. Instead, you have to apply for the second year in Münster after you have completed the first semester of the MSc in Marketing - MI track in Groningen.

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locatieGroningen
diplomaMSc Marketing
typeregulier, 120 EC
start1 september
taalvolledig English
opleidingsduur2 jaar voltijd
accreditatiesNVAO
croho-code60048
heeft geen numerus fixus
geen honoursprogramma

Waarom aan de Rijksuniversiteit?

Our Marketing department is among the top 5 Marketing departments in Europe. All of our programmes are research-based, combining lectures by high-quality lecturers who teach course units related to their research with, for example, guest lectures, real-life cases and simulation games.

Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status achieved by only one percent of business schools worldwide.

Open dagen en meeloopdagen

Masterweek Groningen
Van 19 t/m 23 november organiseren de faculteiten op verschillende dagen mastervoorlichting op locatie. Ontmoet de docenten en studenten van de Groningse masteropleidingen. En proef de sfeer in de facultaire gebouwen, collegezalen en laboratoria en natuurlijk in de stad Groningen.

Studieprogramma

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1e jaar In Groningen, you will follow the Marketing Intelligence track course units (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.
periode
Consumer Psychology
Customer Models
Data Science and Marketing Analytics
Digital Marketing Intelligence
Electives for FEB students
Market Models
Marketing Research Methods
Master's Thesis Marketing
Strategic Marketing for MSc Marketing
2e jaar In Münster, you will follow courses from the MSc BA Major Marketing & Minor Information Systems, comprised of 60 ECTS in total.
periode
Study at Munster University

Onderwijs

taal van onderwijs100% en
avondonderwijsn.v.t.
afstandsonderwijsn.v.t.
study guidance
Studying at university means you have to work independently and plan your studies yourself. And then there are many other situations that you may run into as a student, so it is therefore understandable that you may at some point need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies.
The Faculty's study advisors are there to help you. Obviously, everything discussed with the study advisor remains confidential.
study abroad
Our double degree partner is Münster University, Münster, Germany
► https://www.uni-muenster.de/en/

Toelating en studiekosten

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startmomenten

1 september 2018
aanmelding deadline : 1 juni 2018
wettelijk tarief : € 2060
instellingstarief : € 2060
niet-EU/EER studenten : € 8300
1 september 2019
aanmelding deadline : 1 juni 2019
wettelijk tarief : € 2083
instellingstarief : € 8450
niet-EU/EER studenten : € 8900
toelatingseisen

cijferlijst
A certified grade list(s) is considered in the evaluation.

vooropleiding
You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing (with the MI specialization). After the first semester, you can apply for the add-on year in Münster.

This is only open to students of the Marketing Intelligence track of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation.

For more information, see: https://www.rug.nl/feb/education/admission-application/nl-route/1

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/education/international-students/application-procedure/support/admissions-office

studie kosten
bron: Rijksuniversiteit Groningen
bedrag kostenpost
€ 8000levensonderhoudper jaar
inbegrepen in collegegeld
registration fee
examination

estimated monthly costs

bron: Nibud
bedragkostenpost
303kamerhuur in Groningenrond het landelijk gemiddelde
22internet+tv
152boodschappen/kostgeld
32telefoon
117verzekeringen
158collegegeldop basis van € 1906 per jaar
80studieboeken en -spullen
29drinken/snoep/snacks
77uiterlijkkleding, kapper, schoenen
30contributies/abonnementen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart
45overig

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven

studentaantallen

270 studenten volgen deze opleiding
53% daarvan is vrouw
45 eerstejaars gestart in 2017
73% daarvan is vrouw
28510 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData

studievereniging

EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête

Keuzehulp

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Studievergelijker

1/5 Rijksuniversiteit
DDM Marketing & Information Systems
€ 303 gemiddelde kamerhuur
45 eerstejaars
73% vrouw
? uur contacttijd/week
2/5 Rijksuniversiteit
DDM Strategic Marketing Intelligence
€ 303 gemiddelde kamerhuur
45 eerstejaars
73% vrouw
? uur contacttijd/week
3/5 Rijksuniversiteit
Marketing
€ 303 gemiddelde kamerhuur
45 eerstejaars
73% vrouw
? uur contacttijd/week
4/5 Rijksuniversiteit
DDM Marketing & Finance
€ 303 gemiddelde kamerhuur
45 eerstejaars
73% vrouw
? uur contacttijd/week
5/5 Amsterdam VU
Marketing
€ 424 gemiddelde kamerhuur
52 eerstejaars
80% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers

bron: Nationale Studenten Enquete 2017
deze
opleiding
landelijk
algemeen oordeel4.64.2
inhoud4.24.0
docenten4.24.0
studiefaciliteiten3.83.6
studielast3.83.6
studiebegeleiding3.83.7

Studentoordelen

De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2017 hebben meer dan 200.000 studenten hun oordeel gegeven over hun studie en instelling.

DDM Marketing & Information Systems aan de Rijksuniversiteit Groningen is beoordeeld door 83 respondenten. Gemiddeld waarderen ze de opleiding met 4.6 uit 5.

Na de studie

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Upon completing this DD programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights.
You will be able to collect, retrieve, manage and analyse data and interpret the results, generate insights, and design valuable marketing programs. Overall, our graduates qualify for a range of positions in international, multinational or transnational companies.

Beroepsperspectief / arbeidsmarkt

Upon completing this DD programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights.

Because all of our programmes are EQUIS and AACSB accredited, a standard achieved by only one percent of universities worldwide, your degree will be highly valued in the labour market.

Our FEB Careers Services aim to help you develop your career and strengthen your employability skills and to empower you to achieve life-long success.

Check: FEB Career Services



current job market

Potentiële beroepen

  • data scientist
  • market intelligence expert
  • market researcher in the private or public sector
  • researcher at a university (research master's & phd programmes)
  • strategic marketing expert
bron: StudieData

Contact

prospectives.feb@rug.nl

Prospectives Students

Meer informatie?
Bezoek de website van deze opleiding.

open_in_newstudy website