DDM Marketing & Finance

Rijksuniversiteit Groningen

Unsplashed background img 2

Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Would you like to expand and deepen your knowledge in the field of Marketing Intelligence and Management, combined with a Minor in Finance? Then this double degree programme is the Master's for you!

The Groningen part of the programme focuses on Customer Insights, and follows the Marketing Intelligence specialisation of the MSc in Marketing. You will learn how to collect customer data and how to analyse it using the latest and most advanced marketing research methods. You will be taught about and receive thorough training in methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new Customer Insights.

The Münster part of the programme is founded on two pillars: value-based marketing and finance. You learn how to design marketing programmes that create value for both customers and the firm and how to measure the financial implications of marketing strategies. For all students in this programme, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster.

Note that you cannot apply for this double degree programme as such, you first need to enrol in the MSc Marketing (with the specialisation MI). After the first semester, you can apply for the additional year in Münster. Selection will take place based on grades and motivation. 


diplomaMSc Marketing
typedouble degree, 120 EC
taalvolledig English
opleidingsduur2 jaar voltijd
heeft geen numerus fixus
geen honoursprogramma

Waarom aan de Rijksuniversiteit?

Our Marketing Department is among the top 5 Marketing Departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lectures, real-life cases and simulation games.

Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status which only one percent of business schools achieve worldwide.


Unsplashed background img 2
opbouwCheck for in-depth info on all courses:
1e jaar During your first year, in Groningen, you will follow advanced course units in marketing intelligence (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.
Electives for FEB students
Data Science and Marketing Analysis
Marketing Research Methods
Strategic Marketing for MSc Marketing
Consumer Psychology
Market Models
Marketing Engineering
Master's Thesis Marketing
Customer Models
2e jaar In your second year, in Münster, you will take course units in strategic marketing management and finance, and you will write a research paper worth 10 ECTS.
Study at Munster University


taal van onderwijs100% en
study guidance
Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.
study abroad
Our double degree partner is Münster University, Münster, Germany
► https://www.uni-muenster.de/en/

Toelating en studiekosten

Unsplashed background img 2



To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester you can apply for the add-on year in Münster. Selection will take place based on grades and motivation.

Open to students on the Marketing Intelligence track of the MSc in Marketing with an average grade of at least 7.2

For more information, see: http://www.rug.nl/feb/education/admissions/nl/2/

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office

studie kosten
bron: Rijksuniversiteit Groningen
bedrag kostenpost
€ 8000levensonderhoudper jaar
inbegrepen in collegegeld
registration fee

Studenten en studentenleven


? studenten volgen deze opleiding
?% daarvan is vrouw
? eerstejaars gestart in 2012
?% daarvan is vrouw
27868 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: HBO-raad/VSNU


The EBF (Faculty of Economics and Business student association) is an association that builds a bridge for students between their college years and career. The EBF organizes symposia, research projects in and outside of Europe, two-day congresses and much more events.

The MARUG is an Interfaculty association of the University of Groningen, meaning that all students of this University can become a member of MARUG.
Therefore the association consists of a great variety of students. At this moment around 1300 students are a member of MARUG, all with a big interest in Marketing. Students come from different fields of knowledge, ranging from Economics to Communications Studies and Business.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête


Unsplashed background img 2


1/4 Rijksuniversiteit
DDM Marketing & Finance
€ 303 gemiddelde kamerhuur
41 eerstejaars
60% vrouw
? uur contacttijd/week
2/4 Rijksuniversiteit
DDM Strategic Marketing Intelligence
€ 303 gemiddelde kamerhuur
41 eerstejaars
60% vrouw
? uur contacttijd/week
3/4 Rijksuniversiteit
€ 303 gemiddelde kamerhuur
41 eerstejaars
60% vrouw
? uur contacttijd/week
4/4 Amsterdam VU
€ 424 gemiddelde kamerhuur
51 eerstejaars
78% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers

bron: Nationale Studenten Enquete 2015
algemeen oordeel4.34.2


De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2015 hebben meer dan 200.000 studenten hun oordeel gegeven over hun studie en instelling.

DDM Marketing & Finance aan de Rijksuniversiteit Groningen is beoordeeld door 84 respondenten. Gemiddeld waarderen ze de opleiding met 4.3 uit 5.

Na de studie

Unsplashed background img 2
After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.

Beroepsperspectief / arbeidsmarkt

FEB Careers Company:

To support you in developing your career and strengthen your employability skills, our FEB Careers Company empowers you to achieve lifelong success through various career services during your studies.Check: http://www.rug.nl/feb/career-services/

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities achieve worldwide, your degree will be highly valued on the labour market.
current job market

vergeleken met andere studies

zoektijd baangoed
salaris na 1,5 jaar goed
kans op een vaste baan zeer goed
bron: Elsevier beste banen 2015

Potentiële beroepen

  • customer relations manager
  • market intelligence expert or database analyst
  • market researcher
  • researcher at a university (research master's & phd programmes)
  • strategic marketing consultant (national or international)
bron: StudieData


Liane Voerman

Academic Coordinator

Lianne Molog-Kwant

Contact person

E: l.c.molog-kwant@rug.nl
T: 050 363 3686
Meer informatie?
Bezoek de website van deze opleiding.